xPotomac trended for 35 minutes on Friday making it the 68th most popular topic in the country that day, according to Trendinalia United States. Here’s what happened.
The buzz about Google Glass, a form of wearable computing, reached zeitgeist status after SxSW. Now mainstream media is picking up the hype drum for a product that won’t even be released until next year. Should marketers care? It’s a very reasonable question, and there may be two answers. First, marketers should care, not necessarily about Glass, but what the device represents. Wearable computing promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Commonly called augmented reality, users can interact in two ways: Sharing and accessing information anywhere. Geoff Livingston on Google+
As the flood of content marketing continues to populate the interwebs, you’re starting to hear context come to the fore. Context was the overriding theme at yesterday’s xPotomac conference with almost every session featuring conversation about the need to provide context. It’s ironic, because in reality great brand and marketing campaigns have always resonated thanks to context. From the Maytag Man to Oreo’s slam dunk Instagram ad during the Super Bowl, people had an affinity to the creative and message. Moving back to today, the Internet content of now demands time. Whether it’s a few seconds to absorb a photograph or several minutes to read a thoughtful post, you need to stop paying attention to whatever else you are doing […]