When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.
The buzz about Google Glass, a form of wearable computing, reached zeitgeist status after SxSW. Now mainstream media is picking up the hype drum for a product that won’t even be released until next year. Should marketers care? It’s a very reasonable question, and there may be two answers. First, marketers should care, not necessarily about Glass, but what the device represents. Wearable computing promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Commonly called augmented reality, users can interact in two ways: Sharing and accessing information anywhere. Geoff Livingston on Google+
As the flood of content marketing continues to populate the interwebs, you’re starting to hear context come to the fore. Context was the overriding theme at yesterday’s xPotomac conference with almost every session featuring conversation about the need to provide context. It’s ironic, because in reality great brand and marketing campaigns have always resonated thanks to context. From the Maytag Man to Oreo’s slam dunk Instagram ad during the Super Bowl, people had an affinity to the creative and message. Moving back to today, the Internet content of now demands time. Whether it’s a few seconds to absorb a photograph or several minutes to read a thoughtful post, you need to stop paying attention to whatever else you are doing […]
Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine. The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about… GL: How has photography changed […]
Current content conversations focus on the written word as conveyed via interactive or print. That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills, usually the domain of more artistic forms such as plays, films and broadcast. The crossroads is here. While most content marketers focus on blogs, newsletters, white papers and guides, the need to develop visual and audio centric media increases. In discussing the Google Glass Project/augmented reality session for next week’s xPotomac conference with Patrick Ashamalla, we focused on these challenges. In many ways, interactive designers and writers know this shift is caused by the untethered internet. Today, most […]
Image by NEXT Berlin Andrew Keen remains the most constant and prolific critic of digital media advances and their impact on society. His books Digital Vertigo and Cult of the Amateur have made him a bit of a pariah in some circles, and an intellectual hero in others. He was the ideal choice to close xPotomac on February 25, as the conference discussed future technologies. This podcast offers a sneak preview, which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: Well, we’re really excited to have you here in D.C. and I can’t wait to see you. First of all, for people that don’t know you, […]