Posts Tagged ‘Yelp’

WAKE UP CALL: Word of Mouth Marketing more than Social Media

Posted on: June 12th, 2012 by Geoff Livingston 29 Comments

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts.

A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media.