Thomas Jefferson’s home Monticello, a must-see in Charlottesville
During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor.
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts.
A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media.