The Now Is Gone blog seeks to help businesses embrace New Media (and Social Media) intelligently. Entries are created by authors Geoff Livingston and Brian Solis, and critical sources featured in the book, Toby Bloomberg, Kami Huyse and Ike Pigott. Together, we’re providing relevant blog entries, discussing new updates since the book Now Is Gone was drafted, linking to corporate social media initiatives, as well as providing updates on the book itself. Again, the goal is to help executives and entrepreneurs figure out new media.
Geoff Livingston, Primary Author
Geoff has worked as a marketing strategist in the Washington,
He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.
Brian Solis, Contributing Author
Brian is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective.
Solis has been actively writing about new PR and the idea of PR 2.0 since the mid 90s to discuss how the Web was redefining the communications industry. He is considered an expert in traditional PR, media relations, and also Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. Brian is ranked in the Ad Age Power 150 index of leading marketing bloggers.
Kami Watson Huyse, Blog Contributor
Kami Watson Huyse, APR, principal of My PR Pro, is a public relations consultant based in San Antonio, Texas. She is an Ad Age Power 150 blogger and writes about public relations and communications at Communication Overtones. She has an extensive background in crisis communication and reputation management, executing social media campaigns, focus group research and media relations. Kami has garnered coverage for her clients in media outlets such as the Washington Post, the Wall Street Journal, the CBS Early Show and the San Antonio Express News. One of her campaigns was featured in “Now is Gone,” and she is a contributor to the Now is Gone, MARCOM and PRSA Byline blogs.
Ike Pigott, Blog Contributor
Ike Pigott is an Emmy Award-winning writer who has turned his focus off the grind of daily news, and into a wider realm of communications. Now the Director of Communications and Government Relations for the American Red Cross Southeast Region, Ike’s work at the frontiers of social media and disaster communications was featured as a case study in the book Now is Gone. Before leaving television news, Ike began consulting businesses, schools, and law enforcement agencies in the principles of crisis communications and relationship-building. His personal blog, Occam’s Razr, features some of the strongest analysis of social media, as well as some interesting satire. He brings an eclectic spirit to the Now is Gone Blog, drawing upon his experience as a Kung Fu instructor, his interest in complex systems and quantum mechanics, and his fondness for the clever turn of phrase. He lives in suburban Birmingham, Alabama, with his wife and two children.