Welcome Toby and Kami

You met Ike today. Also periodically contributing to the Now Is Gone blog are Toby Bloomberg and Kami Watson Huyse, two of the most powerful marketing bloggers out there.

Both Toby and Kami were invaluable resources to the book. Toby was oft cited throughout the book, and her Baby Chums interview was cited as an example of social media success. Kami was particularly helpful in the final chapter, the future of social media. She also had a case study featured in the book, as well her perennial post, “The Seven Types of Social Media,” which was used as in the preface.

The Now Is Gone blog seeks to help businesses embrace New Media (and Social Media) intelligently. Together, all of us are providing relevant blog entries, discussing new updates since the book Now Is Gone was drafted, highlighting important trends, and linking to corporate social media initiatives. Again, the goal is to help executives and entrepreneurs figure out new media.

Here’s a closer look at Toby and Kami’s stellar social media careers to date:

tobynow.jpgToby Bloomberg, Blog Contributor

Toby Bloomberg, president of Atlanta-based Bloomberg Marketing , has a passion for helping organizations understand and put participation marketing conversations into action. Companies she has served include: 3M, Interface Flooring, Alliance Theatre, GourmetStation, Atlanta Convention and Visitors Bureau, WaterhousePR/Mayfield Dairy, M/A/R/C Research, J.T. Heinz. In addition to working with the business community, Toby is an adjunct professor at Emory University’s Goizueta Business School where she teaches an innovative course on management consulting. Toby writes the Diva Marketing Blog and Blogger Stories. Diva Marketing is in the top 25 of Ad Age’s Power 150 and is the #2 woman written blog on the Power 150 list.

kami.jpgKami Watson Huyse, Blog Contributor

Kami Watson Huyse, APR, principal of My PR Pro, is a public relations consultant based in San Antonio, Texas. She is an Ad Age Power 150 blogger and writes about public relations and communications at Communication Overtones. She has an extensive background in crisis communication and reputation management, executing social media campaigns, focus group research and media relations. Kami has garnered coverage for her clients in media outlets such as the Washington Post, the Wall Street Journal, the CBS Early Show and the San Antonio Express News. One of her campaigns was featured in “Now is Gone,” and she is a contributor to the Now is Gone, MARCOM and PRSA Byline blogs.

2 Replies to “Welcome Toby and Kami”

  1. Geoff – Thanks for the over the top intro. It was a sincere pleasure to play a small part in what will become a classic about conversational or as you term it participation marketing. Looking forward to continuing the conversation on the Now Is Gone Blog.

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