Corporate Social Media Links 8-30-07

Measuring Success: The Impact of Social Media and Viral Video (Communication Overtones) – Entry discusses measuring outcomes versus output in a social media campaign.

Pro PR discusses ethical social media marketing — White Hat verus Black Hat — or a focus on short term marketing sales versus community building.

Beware of Facebook Frenzy, a discussion of some  possible marketing pitfalls within Facebook that companies should consider (Buzz Bin).