Corporate Social Media Links 9-13-07

Some of the more interesting links in the past week:

In part one of a two part series, Josh Hallett chats up companies’ dependence on individuals as blog personalities, and the corresponding impact on brands (Hyku).

General Motors has launched a social media-enabled newsroom for its European operations (PR Squared).

Burying bad news or negative posts doesn’t work. The negativity always wells up again, making the company look bad. Best to focus on good work and transparency (Seth Godin’s blog).

Procter & Gamble are exploring a hybrid show format a la caveman for cable. A unique approach to content generation that again demonstrates the old forms of promotion aren’t working (Copywrite).

Facebook is about to become SEO friendly (Inside the Marketers Studio).