PRSA Launches a Conference Blog – Five Reasons to Launch a Blog – A breakdown of the five reasons to launch a blog: Influence policy, reinforce an image, support customers, give advice and educate (Communication Overtones).
The Myth of Evil Corporations in Social Media – A discussion that dissects and dismisses the general negative attitude towards companies in social media (Chris Brogan).
Restoring the Faith in Popcorn – An excellent example of crisis PR at work in the blogosphere (Conversation Agent).
The Participation Ethos – The mindset organizations need to embrace to be successful in social media. Pre Blog Orlando session write-up. The post mortem will be here (Buzz Bin).