Naked Conversations Author Shel Israel and I were honored to be guests on Toby Bloomberg’s Diva Marketing Talks. Businesses thinking about social media sometimes misrepresent themselves — which creates astroturfing incidents. Nothing could be worse for a company to be considered an astroturfer in the social media realm. Listen in to get some insights on astroturfing and how to avoid it (Just an FYI: the audio feed volume varies).