One Fortune Does Not Equal Two Businesses

The advent of social media continues to disrupt traditional media outlets. Look no further than the dwindling ad sales that forced the closure of Business 2.0’s doors. For this magazine, now really is gone. Unfortunately, this was a great magazine that did a nice job covering the new economy created by emerging technologies.

In a conciliatory gesture, AOL Time Warner has offered to give existing Business 2.0 subs one copy of Fortune for every two remaining issues of Business 2.0 in their subscription (see below). Unfortunately for them, the products do not compare. And as a result, customers like me not only lose their favorite publication, but are now slighted with 1) less magazines on 2) on a different subject matter.

Instead of renewing, I’ll just find some business technology blogs for my Google Reader.