Over the past few weeks, I’ve had the privilege of speaking before many business owners and executives on a local and national basis. Last week was the Consumer Electronics Association’s Industry Forum, where I was joined by Chris Heuer on an esteemed panel (see podcast).
Rather than recapping the same spiel, here are the big takeaways that all businesses interested in social media want to know. This is a result of all five engagements I’ve had in the past three weeks. Without fail businesses want to know these three things:
- You can achieve ROI on social media marketing campaigns. This range from brand perception changes to hard sales increases. See the case studies tab for examples.
- Social media marketing requires a significant change in corporate communications. Namely, one-way communications tactics allowed for strategic approaches like controlling the message. Social media is a form of two way communications demand more openness visa vis participation ethos.
- The good news is that this significant change is not a new thing. It’s a return to Main Street ethics and approaches towards doing business. With an eye towards building relationships, businesses can do well.
Usually after, digesting these three points, most companies are ready to talk about how to get engaged in social media.
On a more campy note, I took some video footage of the hours and moments leading up to the CEA panel. Getting ready for these events can be a kind of a nervous, funny time! Here’s the video short.