Doug Meacham was kind enough to review Now Is Gone, which became a top ten bestseller in its category on Amazon today (see pic. below). Doug got a print-out of an early galley and labored through a half a ream of paper! And he still liked it (photo credit: Susan Rook).
Here’s what he had to say:
Livingston discusses the increasing role of new media in consumers’ lives helps the reader understand the basic principles of marketing effectively using social media. What makes this book so useful is that Livingston uses his background in traditional PR to explain these principles using terminology and strategies familiar to traditional marketers.
Throughout the book, Livingston uses real world examples to illustrate successes and failures. now is gone is a great tool for organizations who are ready to start participating in their communities. Are you ready? Chances are your competitors are. What are you waiting for? After all, now really is gone!
Alice Marshall also began her read of Now Is Gone, and though not done, likes it already:
On the ride back from Geoff Livingston’s fabulous book party, I started reading Now is Gone. While I have only read a few chapters, I can tell already that it is yummy and of great value to the newbie and experienced alike.
And the book won’t even be officially released until Monday. Here’s the image from Amazon today.