Now Is Gone Podcast Series #3: Message Control

Brian Solis and I wrap our first group of podcasts on the seven principles of community engagement uncovered in the book Now Is Gone, number three focuses on Message Control (16 minutes).

In Message Control Brian Solis and I discuss:

  • Message control is the antithesis of social media, which enables people to communicate
  • The video “The Break-Up” serves as the ideal example of this culture clash

  • Companies will lose their customer relationships if they don’t learn how to speak with them
  • Marketing departments have a really hard time letting go of message control as an ethos
  • Newer cultures have an easier time adopting versus more established companies and marketing departments who “mastermind messages”
  • Jennifer McClure’s work with New Communications Review does a great job providing actual data showing the benefits of participating in conversations versus message control
  • Doc Searls, “There’s no market for messages” and Phil Gomes extrapolation on no market.

If you prefer to download, visit

Other Now Is Gone seven principles podcasts:

We will resume our Now Is Gone podcast series after the Thanksgiving holiday.



  • Pingback:Protecting Online Reputation » The Buzz Bin

    […] way to handle these situations is trying to force fans (and commenters) to retract statements. Message control in social media environments doesn’t work.  Two-way conversational capabilities have […]

  • Pingback:Now Is Gone » Drop the Control Rock

    […] Interested in more? How about a podcast with Brian Solis and I on message control? […]

  • Pingback:Social Media in 2009 « Life of a Founder: The Story of

    […] Now is gone podcast #3: Message control Possibly related posts: (automatically generated)You don’t want that social media project…Do Political leaders need community evangelists?Some thoughts from ad:techViacom cutting jobs to cope with recession, but it needs to do more […]

  • Pingback:The Art of Letting Go: Now Is Gone Podcast Series #3 | PR2.0

    […] Click here to listen. […]

  • Pingback:The Illusion Known as Control » The Buzz Bin

    […] blogging about it — as I have for many, many months (why sing the same song over and over again) –  it’s time to reopen the discussion.  Why are organizations […]

Comments are closed