New Case Studies: Squidoo and The White House

Everyone’s talking about monetizing Facebook and social media. Yet it’s already being done. From Viget Labs: Squidoo 300,000 pages of user-generated content, with 1,000 more being added every day. In last week’s SquidUpdate, Seth noted that Squidoo gets nearly 6 million unique visitors per month, and roughly 12 million unique visits. Raising money for charity was one of original goals of the site, and they’ve done that to the tune of more than $100,000.

From founder Seth Godin:

“And here’s a neat tidbit: We’re profitable. We haven’t raised any VC money, and now we shouldn’t ever have to.”

From fellow Communications, Culture and Technology alum Rafael Lemaitre comes this case study from White House’s Office of National Drug Control Policy (yes, the government). Rafael says their public education blog has received an average over 300,000 hits and over 100,000 page views per month. As a result, the government is rapidly expanding its social media efforts including this foray into YouTube.


Both case studies will be added to the case studies tab. As will B.L.’s list of case studies (yes, I am overdue on these).

CategoriesUncategorized