This Week’s Reviews

Four more reviews came out this week. Here’s a round-up of what people thought:

Rodger Johnsen had some issues with the book. “I think Livingston over-emphasizes the use of marketing as the be-all, end-all of communication for corporations. And his view of public relations is, well, myopic. One of the important points of making a social media strategy successful is knowing the audience, but Livingston thinks public relations counselors are lacking in that regard… But Livingston’s communication nearsightedness doesn’t distract from his understanding of how social media strategies can be successfully built.”

A brief write up was found on Diamond Hell: “When not in the workshop, or trawling the net for petrolhead information I’ve also managed to read a considerable portion of Now Is Gone, which is excellent… I’m going to be annoying those around me by recommending they read it, thrusting it into some of their faces, and telling them to read it!”

Andrew Badera also thought the book was great: “This book is precisely what it claims to be: a practical primer for new media. Moving right to the heart of every topic it covers, Now is Gone is straightforward and on the mark, with a succinct recap of salient points at the end of every chapter… Every executive, entrepreneur AND student ought to read this work, because moving forward, the activities and philosophies covered are going to be heart and core of nearly every company out there.”

Chris Brogan wrote up the book again. “One way to help organizations understand is through finding case studies. Superstar authors Geoff Livingston and Brian Solis provided an entire section of case studies to accompany their excellent Now Is Gone, a primer on new media for executives. It’s a quick read, and inexpensive enough that you can buy a copy without expensing it.”