Six Steps on Blogger Relationships

Let me apologize for using video (four minutes) instead of writing this out. A bad case of Carpal Tunnel tonight prevented full blog post writing. I will write up a full piece on blogger relations for Media Bullseye in the next couple of days.

This video post outlines the six basic steps I take to build a blogger relationship. For a great read on shaping a pitch, check out SHIFT Communications Quick & Critical Tips for blogger relations, some of which cross pollinates with the following suggestions. For extensive reading, please see Brian Solis’ e-book on blogger relations. My six steps :

  1. Comment on their blog
  2. Join their social networks
  3. Use your blog
  4. Basic human relations
  5. Opt them in
  6. Win the war, not the battle