New Case Studies Added

We try to feature social media marketing case studies on Now Is Gone.  Though this list is far from comprehensive for all the great work being done out there, it continues to reaffirm the power of this medium.  We’ve recently updated the Case Studies Page (see tab in the masthead) with these case studies:

  • Sony drives approximately 11,000,000 million visits to 30 Days Night moviecontests page using Facebook widget (reported by Jeremiah, January 29, 2008)
  • Nokia’s Mosh creates more than 200,000 rabid friends, almost 30 million downloads through crowd-sourcing initiative (reported by the Buzz Bin, March 3, 2008)
  • The Human Capital Institute uses its liveblog to engage its membership, determine if they are social media savvy, Livingston Communications (March 18, 2008)
  • H&R Block Friends Stressed Out Taxed Americans on Twitter (reported by Social Media Explorer, March 21, 2008)
  • Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization).
  • Have a social media marketing case study? Want us to feature it on Now Is Gone? Email your link to geoff [at] livingstonbuzz [dot] com, and we’ll write it up and include it in this list.