Rohit Bhargava Discusses Integration, Personality Themes

Rohit Bhargava‘s excellent book, “*Personality Not Included,” was just released. At Blogger Social this week, Rohit took some time to do a video interview with me on his new book (photo by the amazing Jason Falls). It has several key themes that are of interest to Now Is Gone readers:

• Personality infused in marketing
• Social media integrated as part of a larger marketing mix
• Challenges businesses face with personality

Here’s what Rohit had to say about it.