Rohit Bhargava‘s excellent book, “*Personality Not Included,” was just released. At Blogger Social this week, Rohit took some time to do a video interview with me on his new book (photo by the amazing Jason Falls). It has several key themes that are of interest to Now Is Gone readers:
- Personality infused in marketing
- Social media integrated as part of a larger marketing mix
- Challenges businesses face with personality
Here’s what Rohit had to say about it.
Buy Personality Not Included today.