Rohit Bhargava Discusses Integration, Personality Themes


Rohit Bhargava‘s excellent book, “*Personality Not Included,” was just released. At Blogger Social this week, Rohit took some time to do a video interview with me on his new book (photo by the amazing Jason Falls). It has several key themes that are of interest to Now Is Gone readers:

  • Personality infused in marketing
  • Social media integrated as part of a larger marketing mix
  • Challenges businesses face with personality

Here’s what Rohit had to say about it.

Video thumbnail. Click to play
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Buy Personality Not Included today.