Starting Anew in 2010

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Later today, CRT/tanaka will announce I am departing the firm to pursue a new start-up in 2010 (Image: Green Field by Chrisl_D80). The new entity will have a deep rooting in social responsibility. Since it’s not 2010 yet, it does not seem appropriate to talk about company X in depth. Rather, I’d prefer to reflect upon the merger of my prior company into CRT/tanaka, and the successes we have achieved together:

  • When we began our journey together, we wanted to become a much more social media friendly communications firm. Now in every office, teams are executing and experimenting with social media. In total, we have more than 30 employees actively engaged on the social web.
  • More telling, we’ve had some incredible social media successes (like the Air New Zealand videos) that were not headquartered in the Washington, DC Office (a.k.a. the former Livingston Communications).
  • Social media strategists exist in each of our offices now.
  • Our interactive group is in process or has already developed several new exciting types of applications.
  • The DC Office has settled into its role as the SM "swat team," serving clients with rigorous campaigns.
  • Priya Ramesh, our new head of social, quickly settled into her role, demonstrating competence not only as a lead strategist, but an effective program manager and team leader.
  • Finally, the Buzz Bin migrated to a group blog featuring voices across the company. The initial results have been strong with upticks in traffic and RSS readership.

It was time to get out of the way. In a sense, I kind of worked myself out of a job. Though the choice to start anew was not easy, it seemed like the right path. Further, my restless soul craves a new frontier. For me, social media adoption by the general marketplace (blogs, Facebook, Twitter, yay!) has become a bit of an old hat.

What’s Next?

For the rest of the year, I will wrap up current efforts. With the miracle of modern technology I can work from afar, so travel to strange and wonderful places is also on the docket. Come the middle of November, you can expect a lot less of me online, though I will still publish on the Buzz Bin every Monday.

And in the more distant future? I will be a bit of a helicopter parent, continuing to manage the Buzz Bin and authoring a post on the blog every week. My current clients and potentially future CRT/tanaka clients will still have access to me as I am going to remain on the company’s roster as a social media adviser for the foreseeable future.

As to the newco, well, we’ll talk about that in 2010. One thing you can count on, it won’t be named after me or revolve around my personal brand.

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Comments

  • I wish you nothing but the best of luck in the next phase of your life. Can’t wait to hear about the new endeavor.

  • Congratulations Geoff! I look forward to your next chapter. Have fun on your travels, too.

  • Best of luck to you Geoff! You’re always doing interesting things so I can’t wait to see what this new chapter is.

  • Woot! Onwards and upwards! Kudos Geoff and nothing but all good things on your journey!

  • Best of luck in your new venture Geoff!

  • Thank you, friends. I appreciate all of your well wishes!

  • Pingback:bethschillaci (Beth Schillaci)

    Twitter Comment


    RT @GeoffLiving: I will be starting a new company in 2010. Here are the initial details… [link to post] – Congrats Geoff!

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    • Pingback:GeoffLiving (Geoff Livingston)

      Twitter Comment


      @bethschillaci @CMcGurn @ctanowitz @dslunceford @CZ Thank you, I appreciate your kind words.

      Posted using Chat Catcher

  • Pingback:dslunceford (Steve Lunceford)

    Twitter Comment


    Best of luck Geoff RT @GeoffLiving: I will be starting a new company in 2010. Here are the initial details… [link to post]

    Posted using Chat Catcher

  • Pingback:Afine (Allison Fine)

    Twitter Comment


    Congrats, Geoff keep us posted RT @GeoffLiving: I will be starting a new company in 2010. Here are the initial details… [link to post]

    Posted using Chat Catcher

  • Congrats, Geoff. It seems both you and CRT/tanaka are the better for having walked down the same road, albeit for a short time – and that’s really the best outcome, isn’t it? Onward and upward, for both of you – and my best wishes to both!

  • Pingback:paulfbove (Paul F. Bove)

    Twitter Comment


    @GeoffLiving Always innovating, Geoff! Congrats and good luck on your new venture. Can’t wait to hear about it.

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  • Pingback:ctanowitz (Chuck Tanowitz)

    Twitter Comment


    @GeoffLiving good luck! looking forward to hearing more.

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  • Pingback:CMcGurn (Chris McGurn)

    Twitter Comment


    @GeoffLiving Sounds like a great opportunity. Congrats, Geoff!

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  • Pingback:CZ (John Czwartacki)

    Twitter Comment


    @GeoffLiving congrats and good luck!

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  • Pingback:Tjparrish (Travis Parrish)

    Twitter Comment


    RT @GeoffLiving: I will be starting a new company in 2010. Here are the initial details… [link to post]

    Posted using Chat Catcher

  • Pingback:andysternberg (Andy Sternberg)

    Twitter Comment


    Grats and welcome back! RT @GeoffLiving: I will be starting a new company in 2010. Here are the initial details… [link to post]

    Posted using Chat Catcher

    • Pingback:GeoffLiving (Geoff Livingston)

      Twitter Comment


      @andysternberg @Laermer @msebastian Thank you, gentlemen, all three of you are great friends.

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  • Congrats Geoff, sounds like a very exciting 2010 is in store for you. You deserve it!

  • Congrats and best of luck! Look forward to hearing the details.

  • Pingback:kamichat (Kami Huyse)

    Twitter Comment


    Reading about @geoffliving’s new phase in his professional life [link to post]

    Posted using Chat Catcher

  • Wow, this is exciting news! You are a true entrepreneur at heart, and I had a feeling you’d be moving on before too long. But the hallmark of a great entrepreneur is one who leaves in his wake strong, successful and well-positioned companies. This is you! Can’t wait to see what comes next.
    All the best in your coming adventures!

  • Pingback:jasontspencer (jasontspencer)

    Twitter Comment


    .@geoffliving ~ “I kind of worked myself out of a job.” Talks about future plans & SM evolution of DC-based comm firm: [link to post]

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  • Pingback:GeriRosman (Geri Rosman)

    Twitter Comment


    RT @KellyeCrane: Go Geoff! RT @kamichat: Reading about @geoffliving’s new phase in his professional life [link to post]

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  • Pingback:KellyeCrane (Kellye Crane)

    Twitter Comment


    Go Geoff! RT @kamichat: Reading about @geoffliving’s new phase in his professional life [link to post]

    Posted using Chat Catcher

  • Pingback:sheilas (Sheila Scarborough)

    Twitter Comment


    [Ask if u need travel info, Geoff!] RT @kamichat: Reading about @geoffliving’s new phase in his professional life [link to post]

    Posted using Chat Catcher

  • Pingback:EZF_TopMoms (EZF_TopMoms)

    Twitter Comment


    RT @kamichat: Reading about @geoffliving’s new phase in his professional life [link to post]

    Posted using Chat Catcher

  • Pingback:lyf108 (Larissa Fair)

    Twitter Comment


    Like the energizer bunny, @geoffliving keeps on going and going…. :) RT – I will be starting a new company in 2010. [link to post]

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  • Pingback:jonnygoldstein (jonny goldstein)

    Twitter Comment


    @geoffliving poised to explore bold new frontiers. Way to keep it fresh my man [link to post]

    Posted using Chat Catcher

  • Good luck dude with the new venture.

  • I’m just waiting for teletubbies to pop up over the horizon of that pic!

    Keep rockin’ it.

    —Jonny

  • Geoff, way to follow your heart. :) Mazel tov!

  • Thank you everyone again for your kind words…

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    […] months after CRT/tanaka acquired his agency, Livingston Communications, Geoff Livingston has announced he will be moving on to start a new company sometime in […]

  • all the best in your next adventure dear friend.

  • Thanks again for inviting to participate in Blogpotomac and more importantly, congrats on your next adventure whatever it will!

  • Sounds like we have even more reasons to keep our eye on you. Wishing you all the best in the future!

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