The highlight of last week’s YNPNdc briefing on the Obama Administration’s nonprofit policy was Macon Phillips, Director of the White House Office of New Media (pictured above). Phillips detailed how the White House was using social to engage stakeholders online.
As you can see, the White House site is very social, playing with every tool possible. While there are forays into conversation (one such foray had Phillips asking Obama during a chat if he planned to legalize marijuana), the overall effort seems more shiny object-oriented, and less conversational.
BlogPotomac Keynotes Beth Kanter and Shel Israel joined me for the briefing. Shel noted that while there was a Scoblesque joy for tools, the site lacked full on dialogue. In review, consider that while you can share White House blog posts and comment on your various social networks, you can’t actual enter a comment on the White House blog. True to form, the White House Twitter feed pretty much publishes links, and doesn’t engage in dialogue.
There are bright spots in the social media effort. The Flickr page is outstanding with hundreds of comments, and a less polished look at the Obamas in their day to day activity. You feel like the President is real, finally. Facebook and YouTube have more dialogue, too (while Vimeo is open for chat, but has less traffic).
What’s really missing? Frank on-site conversation and dialogue — good and bad — about the very real issues Obama is facing. Instead, what we get is glorified message delivery on whitehouse.gov, with said conversations occurring on beachheads elsewhere.
For an initial White House foray into social media, this is a great start. The barriers to Gov 2.0 are significant and substantial in nature. But… We all know this isn’t full on social media. It’s more of an experiment and test bed to see how American citizens interact with its government at arms length. Progress, my friends, not perfection. I give it an eight out of 10.
Overall, I felt the larger Obama Administration nonprofit team had lots of bubbly comments for the YNPNdc attendees about how great their efforts were. Then we received patronizing platitudes of hope, pats on the head for tough questions, and very little substance. While it’s early in the Obama presidency, I’d like to see a lot more substance from Buffy Wicks, Trooper Sanders and Sonal Shah. Otherwise we will waste our national nonprofit policy and dollars on disparate and uncoordinated activities with little impact.
Pingback:NancyVanLeuven (Nancy Van Leuven)
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Int. case study, follow this down to WH: RT @GeoffLiving: WhiteHouse.gov Breaks New Ground with Social, But… [link to post] #BSCPR
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Pingback:vedo (Richie Escovedo)
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WH gets “eight out of 10” for SM use – WhiteHouse.gov Breaks New Ground with Social, But…(by @GeoffLiving) [link to post]
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Pingback:obilon (Lon Cohen)
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RT @GeoffLiving: New Blog Post: WhiteHouse.gov Breaks New Ground with Social, But… [link to post]
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Geoff,
Having been in the room too that night I think your comments are pretty much dead on.
As Shel mentioned, the administration is talking and even using some of the new shiny social media tools to do it, but they haven’t yet figured out how to listen and react. Is the problem too much content coming in or to much noisy content? Maybe they need help filtering…
I would like to see more events like this, but with the opportunity to actually interact with Macon and his team, instead of just listen. A social media panel they could turn to for outside evaluation could be helpful. I’m game to be on one, you?
Thanks for being the other guy in the room I knew :)
Pingback:prcindy (Cindy Kurman)
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RT @obilon: RT @GeoffLiving: New Blog Post: WhiteHouse.gov Breaks New Ground with Social, But… [link to post]
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Geoff,
You are clearly right on point. So far, I’m not happy with the investment made in government communication on my behalf. Most of it comes across as astroturf.
While there has been some progress made, I’m not sure politics is ready to embrace honest communication (or the public for that matter). What’s that quip about making sausages? Yeah, right. Sometimes we don’t want to know.
Best,
Rich
Pingback:bethkanter (bethkanter)
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WhiteHouse.gov Breaks New Ground with Social, But…: possible. While there are forays into conversation (one suc.. [link to post]
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Pingback:efnetwork (Eurasia Foundation)
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RT @bethkanter: WhiteHouse.gov Breaks New Ground with Social [link to post]
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Dave and Rich: Just goes to show you, you can’t put lipstick on a pig. In general, given all the hype about government 2.0 and the Obama administration’s failure to quell the hype, it feels like a letdown.
8 out of 10? You are generous… Must be able to walk the walk not just talk the talk.
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