Tweet to Your Own Drummer

Tango Drummer

There’s so much focus on the “right way” to Tweet, one could get lost figuring out the social network for oneself or their company. While generally helpful, there are so many right ways for Twitter I feel sorry for the newcomer, who must delineate amongst the many disparate unofficial Rules of 140 Etiquette.

Which brings to mind the old cliché, “Rules are made to be broken.”

Proper methodology be damned. Really, what matters? Be true to yourself. An authentic, genuine and valuable presence will ring through the clutter of proper tweets following so called rules. Noise is noise. Authentic conversation and real personality always seem to stand out in my feed.

I laughed when I read popular tweeter Ed Shahzade‘s amusing comment that a Twitter hiatus was in poor form. By whose rules? I don’t value quantity, instead quality matters more.

To me, showing full-on presence and transparency to the point of the great soap debate (bar or shower gel?) seems ludicrous. I know no one cares about a routine dentist’s appointment, yet another visit to the gym, or the choice between petunias or roses (unless you’re a florist or known gardener). And frankly, beyond TMI, it’s boring for you, too.

After three years on Twitter, I know what works for me, and that’s what I do. For me, it’s better to show up early when I am fresh and rested. It’s public, so it’s often (but not always) a work thing. My goal: To provide valuable information and links, and converse with those who want to engage with me. And yes, I show some personal stuff, but to a reasonable point… For me. Your level of reason and comfort will surely be different than mine.

Don’t let your comfort level, goals and presence on Twitter (and other social networks) find their basis in someone else’s values. They should be defined by that most important person – You (or your organization). That’s who I want to talk with. Tweet to your own drummer.