Episode 21 of the El Show featured a break down of the Super Bowl, and then a great conversation with Sally Hogshead about her new book, Fascinate. I really enjoyed the conversation with Sally, who did a ton of research for her book. Here’s a break down:

• The Super Bowl breakdown, including the trend of misogynistic ads bashing on women
• Google’s Ad and the new Who album
• Weekly Obama chatter: Obama disappears, McCain and the Tea Party
• McCain’s lack of relevancy and his attack on the gay military
• Susan Jacobsen does a guest appearance
• The FOX news Obama attack, and the death of fair and balanced journalism
• We were joined by special guest Sally Hogshead who released her new book Fascinate today.
• We discussed Sally’s seven triggers: Lust, Mystique, Alarm, Prestige, Power, Vice and Trust.
• Everyone wants to be fascinating. Women will pay more to be fascinating than they will on clothes.

Download or listen to the El Show Episode 21 today! Also available on iTunes!