SOBCon NonProfit Give Back Day


Brian Clark (@copyblogger) Presents at SOBCon 2009

On Sunday May 2nd, SOBCon 2010 will highlight four charities (501c3) that have volunteered themselves for a social media coaching session from its attendees. I have the great honor of serving the conference as the NonProfit Give Back facilitator.

Each of our four charities — Anixter, Ashoka, InvisiblePeopleTV and Vitamin Angels — will discuss their strategy, current social media efforts, and online hopes. From there the room, comprised of some of the brightest minds in social media, will match the mission and goals of the organizations with the tools, with the end game of providing meaningful social media strategy that can impact the world.

Like my Zoetica colleague and CEO Beth Kanter likes to say, “Even better, what if we all learned from the process?” In addition to group sharing, we will have break-out sessions where each table

Sounds like a plan to me. The following is a brief description of each of our four participants. I hope to see you at SOBCON!

Our Participants

anixterlogo293.gifAnixter: The mission of Chicago-based the Anixter Center is to enhance the ability of individuals living with or at risk of disabilities to live, learn, work, and play in the community. Each year, at dozens of locations across greater Chicago, Anixter Center provides an array of effective, innovative services to more than 5,000 children and adults. These services include education, employment, life skills, communication, recreation, health care, counseling, and support.

image_preview.jpgAshoka: The global association serves the world’s leading social entrepreneurs—men and women tackling system changing solutions for the world’s most urgent social problems. Since 1981, more than 2,000 leading social entrepreneurs have become Ashoka Fellows, providing them with living stipends, professional support, and access to a global network of peers in more than 60 countries. With its global community, Ashoka develops models for collaboration and design infrastructure needed to advance the field of social entrepreneurship and the citizen sector.

invppl.jpgInvisiblePeopleTV: Mark Horvath (@hardlynormal on Twitter) will come and discuss Invisible People. For years mark used the lens of a television camera to tell the stories of homelessness and the organizations trying to help. The reports were produced well and told a story, but the stories Mark produces now on Invisible People are much different. These are the real people, telling their own, very real stories… unedited, uncensored and raw. The purpose: To make the invisible visible.

VA_logo_2color_RGB.jpgVitamin Angels: This socially-savvy charity seeks to mobilize and deploy private sector resources to advance availability, access and use of micronutrients, especially vitamin A, by newborns, infants and children in need. Vitamin Angels reduces child mortality worldwide by connecting essential nutrients, especially vitamin A, with infants and children under five. Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives.