As soon as we finish the Run/Walk for Water on Sunday (have you registered yet?), it will be the week leading up to Earth Day. Many environmental organizations use Earth Day as a centerpoint to start or end initiatives for environmental awareness. We wanted to take a look at one that our DC-based friend Lynn Miller has taken on: GreenMyParents.
GreenMyParents is a movement that activates & enlists kids to lead their families in measuring & reducing environmental impact at home & “challenge” their parents to share savings with kids. The goal is to save $100 Million for American families by teaching kids how their families can save $100 by going green.
This year, GreenMyParents will launch and initiative on Earth Day with a youth-led webinar via The National Wildlife Federation’s SchoolTube.com. The webinar is scheduled for 1 pm EDT. The Green Your Parents book will be downloadable on Earth Day as well.
Earth Day is just the beginning. GreenMyParents plan to run this program for an entire year and hope to have chapters in every school in America.
I like this approach because when kids start talking, parents are much more likely to pay attention. This is something the Gates Foundation focused on with their ED campaign three years ago.
What Earth Day efforts are you participating in?
Geoff Livingston is a regular contributor to the Live Earth blog.