8 Replies to “Return Cause Marketing to the Heart of Your Strategy”

  1. Nice post, Geoff. I love that you brought up the HD campaign to save the Honey Bees. That was really a great campaign, wasn’t it? It was as pure and sweet in its intentions as the honey HD hoped to save and the bees that made it!

    When you look at what HD did, appropriate and effective cause marketing doesn’t seem that difficult, does it?


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