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  • Nice post, Geoff. I love that you brought up the HD campaign to save the Honey Bees. That was really a great campaign, wasn’t it? It was as pure and sweet in its intentions as the honey HD hoped to save and the bees that made it!

    When you look at what HD did, appropriate and effective cause marketing doesn’t seem that difficult, does it?

    Joe

  • Ah yes, it looks great! Based on all the flawed campaigns we see, I guess the Heaths were right, “Simple is not easy!”

  • Pingback:susanmcp1 (Susan McPherson)

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    RT @jdlloyd: Great comparison of good & bad efforts. RT @geoffliving: Return #CauseMarketing to Heart of Strategy [link to post] #csr

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  • Pingback:BCollado (Bridgette Collado)

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    RT @GeoffLiving: New Blog Post: Return Cause Marketing to the Heart of Your Strategy [link to post]

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  • Pingback:LeMulatreGentil (Adam Hymans)

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    RT @geoffliving: New Blog Post: Return #CauseMarketing to the Heart of Your Strategy [link to post]

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  • Pingback:conorbyrne (conorbyrne)

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    Wonderful post RT @geoffliving New Blog Post: Return Cause Marketing to the Heart of Your Strategy [link to post]

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  • Pingback:jdlloyd (jdlloyd)

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    Great comparison of good & bad efforts. RT @geoffliving: Return #CauseMarketing to the Heart of Your Strategy [link to post]

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  • Pingback:ADHumlen (Anneliza Humlen)

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    Return #CauseMarketing to Heart of #Strategy (RT @susanmcp1: RT @jdlloyd RT @geoffliving) [link to post] #csr #brand

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