The El Show Episode #35: The Effective Apology


Episode 35 of the El Showfeatured business book author John Kador, who most recently authored Effective Apology, a guidebook to apology. This was timely given my panel at DC Week this Friday on Public Failure as well as the ongoing BP crisis. Richard and I talked with John on a wide variety of topics.

Here’s the breakdown of Episode 34:

  • Why John wrote the book
  • The five Rs of an effective apology: Recognize acts, take Responsibility, demonstrate Regret, make Restitution, promise not make to Repeat
  • Act your way into in effective apology, you can’t talk it
  • BP stumbled into apologizing, and initially tried to minimize the situation
  • How spin lacked factual communications and hurt BP
  • Obama’s approach to the oil spill from an apology perspective
  • The Citizen Effect/Geoff Livingston mission to the Gulf to benefit local fishermen
  • The BP advertising decision, and whether it was welcome
  • We don’t know if the apology will be accepted
  • The fantasy of a cover-up and how it betrays relationships
  • Face your mistakes directly and clean it up quickly
  • How lawyers can really mess up a situation (Exxon Valdez)
  • Recent apologies: Jim Joyce vs Tiger Woods
  • The humility of a good apology

Download or listen to the El Show Episode 35 today! Also available on iTunes!


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    […] This post was mentioned on Twitter by Geoff Livingston, Cecilia Snyder and oxanatrush, Zoetica. Zoetica said: From @geoffliving: The El Show Episode #35: The Effective Apology: Episode 35 of the El Showfeatured business boo… […]

  • Pingback:Attack of the Fried Chicken Freaks | Geoff Livingston's Blog

    […] An effective apology means something. An empty one doesn’t. I remember in one case of really poor behavior, someone acknowledged general wrong doing, but said they saw no value in looking at the past. The outcome was not positive. […]

  • Pingback:Hope for Better Conversations | Geoff Livingston's Blog

    […] 3. I Screwed Up, So?: Why is it when it comes to social media (and marketing & PR) we only hear self-patting back echos? It’s doubtful that corporations and agencies score a perfect 10 every time. Mistakes, or their cousin, flops, are always made (Pepsi, anyone?). Perhaps if people were more open to admitting that sometimes mistakes come from trying to do something different or innovative they’d be more empathetic and less tempted to skewer a brand in a meme. How about having the guts (being nice there) to publicly fail? Even better, how about an effective apology? […]

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