The Organizational Challenges of Social Media Adoption

The following is draft material for the second edition of Now Is Gone, which is almost out of print. Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free.

Chapter 3 will be called from Siloes to Hives, an examination of the significant cultural challenges organizations face adopting social media. A year ago, I wrote a series of five posts on the cultural challenges businesses and nonprofits face in adapting social media:

These five posts will comprise a great deal of the source material. There have been several new additions to the lexicon, including Beth Kanter and Allison Fine’s Networked Nonprofit and Charlene Li’s Open Leadership, which will be considered in the book. If you’d like a clean edit, the top three listed posts and a fourth post on selling social media inside were edited to forge the above white paper.