Comments

  • End of mass adoption? Maybe. Beginning of mass usage? Yes.

    When any technology jumps the chasm and becomes more mainstream a lot more interesting things start to happen. So while the past few years have been excited for the innovators and early adopters…hold on because it’s about to go in a lot more directions.

    This also means that a lot of social media usage by nonprofits needs to shift from marketing/awareness to engagement/results. It’s no longer a question of whether you should be using it, but instead what measurable results are you getting from it.

    The same thing happened to online giving and email several years ago.

  • Facebook killed the social media star–its melting our collective creative brains.:)

    Japan and Australia look to be taking off. Also the creators numbers are too close to call due to margin of error.

  • I wonder why Forrester hadn’t added “Social Burnout” to the technographics ladder. We’ve been talking about this particular classification for years now. I’ve also seen “curator” somewhere (maybe in a post-Forrester Charlene article somewhere).

  • @Dave Good one!

  • I think you’re just fitting the stats to your book chapter – like a good PhD student with an a hypothesis for which the data has to be made to fit. The main thing I see is that the Forrester roles/categories have reached their use-by date and aren’t particularly useful any more.

  • @Walter The stats have nothing to do with the thesis. They just provide the lay of the land. If you read the first chapter, you’ll see that.

  • I have to agree with Steve. Reaching the laggards phase just means that we’ve got most people using the tool – it doesn’t have anything to do with engagement. There might be less content being blasted out because people have, to your point, realized this is just another venue for existing attitudes and content. They’ve calmed to normal levels – but that doesn’t mean their engagement is over.

  • Pingback:DBW Weekly Roundup: 10/1/2010 | Digital Book World

    […] The End of the Social Media Adoption Road Geoff Livingston The Forrester analysis demonstrates that people are settling into natural roles. The decrease in content creation clearly shows a strategic opportunity for organizations that can provide valuable content for their communities. As another Pew study shows, blogging has slowed down with social network adoption even though content creators often serve as voices of authority within these same communities. From an adoption perspective, we’re likely moving into the laggard stage currently. By year end 2011, social media will not be special, new or unique anymore. In my opinion, online will be just another information source. […]

  • Geoff-next book sounds solid. I’m going to download. Thanks.

    You inspired me to blog on this topic…I think there’s an opportunity here for marketers: http://jer979.com/igniting-the-revolution/socialmediapeak/

  • Pingback:The Social Media Stepchild | Waxing UnLyrical

    […] The Social Media Stepchild October 5th, 2010 TweetIf you're new here, you may want to subscribe to my RSS feed or Subscribe by Email. Thanks for visiting!As I was glancing through my Reader last week, I caught an interesting post from my friend Geoff Livingston that posited we’re rapidly approaching the end of the technology adoption curve for social media.” […]

  • Pingback:The End of the Social Media Adoption Road | Geoff Livingston’s Blog « Callwarner's Blog

    […] The End of the Social Media Adoption Road | Geoff Livingston’s Blog Categories: Uncategorized Tags: Blog, callwarner, callwarner.ft, Commercial, dave and david warner, Fannie, First Team Stimulus Package, FirstTeam/davewarner, Fullerton, homes for sale, Orange County, Real Estate, social media, South Orange County, Stimulus Package Comments (0) Trackbacks (0) Leave a comment Trackback […]

  • Pingback:What People Care About (Not Social Media) | Geoff Livingston's Blog

    […] of the more interesting threads from my “End of the Social Media Adoption Road,” post was an opinion that adoption was not over. Two bloggers (and several Twitter friends) […]

  • Pingback:Has social media for business hit the mainstream? | SmartBlog on Social Media

    […] genesis of this poll question came after reading a recent article by Geoff Livingston, “The End of the Social Media Adoption Road,” that references Rogers’ Innovation Adoption Curve. Livingston states his belief that: […]

  • Pingback:What Happens at the End of the Social Media Adoption Curve? | MarketingProfs Daily Fix Blog

    […] with the behavior. The most recent work from Pew tracks with the expected trajectory coming off of Pew Internet’s social media adoption study last August showed the greatest growth in overall social media usage occurred among older […]

  • Pingback:Social Media Reality Check (Roundtable: 10/14/10) | Digital Book World

    […] The End of the Social Media Adoption Road Geoff Livingston From an adoption perspective, we’re likely moving into the laggard stage currently. By year end 2011, social media will not be special, new or unique anymore. In my opinion, online will be just another information source. Companies, nonprofits and the vendors that serve them will settle into a maturation phase where best practices become the point of competition. While there will always be new social technologies to adapt — such as augmented reality and location based technologies — the principles of two way communications will remain the same. It will come down to who can work with communities in the best fashion. […]

  • Pingback:…For Whom the Bell “Curve” Tolls… « Event Media Messaging

    […] with the behavior. The most recent work from Pew tracks with the expected trajectory coming off of Pew Internet’s social media adoption study last August showed the greatest growth in overall social media usage occurred among older […]

  • Pingback:Business Adoption of Social Media - Global Economic Watch - Global Economic Crisis: Cengage Resource Center

    […] he was inspired to do a little analysis after reading Geoff Livingston's article, “The End of the Social Media Adoption Road."  Livingston contended that social media has now been adopted.  Victor was […]

  • Pingback:What Happens at the End of the Social Media Adoption Curve? | The MarketingSavant Group

    […] with the behavior. The most recent work from Pew tracks with the expected trajectory coming off of Pew Internet’s social media adoption study last August showed the greatest growth in overall social media usage occurred among older […]

  • Good article! Clearly the line between user assistance and user interface is diminishing. Specialists in either of these fields will need to look at both domains very closely to be efficient.

  • Thank you for this post! I’m waiting for your next book.

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