• Five solid tips, Geoff. Along with still offering RSS, keep offering email subscriptions. This continues to be a popular option on my site.

    • Absolutely right, Becky. Just because less are using RSS (via read and as you pointed out email) doesn’t mean you should deny those that prefer these forms of delivery the opportunity to read your blog in that form. Thanks for coming by!

  • As always, Geoff, excellent information. This has motivated me to get a micro-blog/ blog going that I have been thinking about for a while. Still learn something from Zoetica everyday. You guys are the market leaders. Thank you!

  • I’m just commenting here to tell you I’m just going to tweet this instead ;)

  • Another great post Geoff! I have a client who just asked me questions along this issue and seemed unwilling to believe the advice I was giving them about their blog. Thanks for giving me something to give them to read so they know my ideas don’t just come out of thin air.

    • Glad it was useful. I’d be curious to hear your thoughts on how things have changed over the past few years, Gloria.

  • In terms of quality over quantity, I know I keep reading blogs by folks who take the time to write detailed posts about great conferences they attend.

    • Really? Wow, cuz I so don’t like conference posts. What do you like about them? Who are folks that do a nice job on this. I may be missing out on something!

  • Geoff, this post is very timely and extremely helpful. When you refer to “honoring your community” are you referring to defined communities like fans on FB or the “community of people” who often comment or RT your content on Twitter (or both).

    • Yes, exactly. People that refer your content to other people tend to be your community. But really it’s your stakeholders. Your community could be small or large. It could be 100 doctors in the Philadelphia, PA. It could be 10,000 marketers across the country. It varies greatly.

  • Hey,
    Gr8 tips. I liked the part where it is about marketing the post. People who write great post should know the ways to market their posts and get good comments.


    • It’s much like book publishing. You can write a great book, but you also have to market it. Book publishers don’t do much of the work anymore…

      • I’ve really been watching this trend with my author friends. If you submit a manuscript, you better also submit your marketing plan. And that marketing plan better include how you are going to use social media and where you have the connections. Good stuff as always Geoff.

  • Wow. This was really helpful AND encouraging. I started blogging when RSS was king, and it has been an adjustment!

    • Thanks for coming by. Yeah. I really committed to making this blog a well read one last fall and was surprised by how hard it was to get content socialized. Not what it used to be, but just different rules…

  • Geoff,

    Love your blog and I would really like to subscribe by email, but your Feedburner settings appear to only allow subscriptions via a Reader. Any chance you’d consider adding a “subscribe by email” feature? Thanks!

  • Great advice all the way around, Geoff. It’s hard to understand how much community plays into blogging these days until you actually jump in. I jumped into Twitter and blogging at the same time – I wanted to show any new Twitter followers that I could talk in chunks larger than 140 characters, but the blog didn’t have enough followers to carry over to Twitter, and I didn’t have enough followers on Twitter to help me build a blog community.

    In retrospect, I would probably have been better served striving to build one community at a time, and I’d advise other people just getting started to do the same. It’s so discouraging to write a lot of blog posts only to hear crickets, but without a community, unless you’re SUPER lucky, that’s what you’ll get.

    • It’s always good to practice, right, but yeah, you want to build the community first, and part of the reason is you can understand what the community likes. You want your content to serve them. Thanks for an insightful comment, Marjorie.

  • Great post. There are quite a few companies that can’t seem to shake the tendency to “talk at” their followers, simply putting information out there, but not REALLY joining in the conversation aspect that differentiates social media from traditional marketing.

  • Great post. There are quite a few companies that can’t seem to shake the tendency to “talk at” their followers, simply putting information out there, but not REALLY joining in the conversation aspect that differentiates social media from traditional marketing.

  • Great ideas, here, Geoff. Definitely think that the rise of social networks has changed the rules. It’s interesting how community has grown from a blog-centric concept into a more portable concept. I used to go to my blog to engage with my community. Now I go to it to “feed” my community which may exist in many places (Facebook pages, groups, twitter chats, etc). Good food for thought here!

    • Yes, it’s an interesting mix. With the lack of bloggers now — or at least a consolidation of “influencers” there’s more of a need to feed new ideas out there. Keep it going!

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  • Bullshit. RSS is not dead nor dying. The meme pops up cyclically and it apparently continues to gain steam. But I continue to see an increase in RSS subscriptions (and, to an extent, a larger increase in email subscriptions, an indication that older forms of media maintain loyal users).

    Does the increasing social web and its social applications change the static blog of the past? Obviously. But that doesn’t mean 2011 is a post-RSS year.

    • Ari:
      1) On the about page, note the comment policy. Curse again, and I will delete your comment.
      2) Click through the link and read the data on lower RSS use. First para. RSS use is dramatically dropping. Similarly, you could use a brush up on Flickr Creative Commons licensing rules. I won’t waste my time countering two negative comments that are grounded in ignorance.
      3) Whenever I read your comments I think you have too much time on your hands.

      • I’m sorry if my choice of curse word is breaking your comment policy, Geoff, but when you don’t have an obvious link to the comment policy next to the comment form, how am I supposed to know?

        And, I’m aware of Flickr CC rules; I’ve been a Flickr pro member for years and use the CC system. But that first photo has the “all rights reserved” default; it’s not Creative Commons licensed at all. So, how am I ignorant on this? I’m trying to understand.

        • Once again, I think you disagree for the sake of disagreeing. It’s not my intent to have a comment policy in place so that everyone reads it. It’s there to prevent trolls and people from crossing lines of civility. When they do, I refer them to the policy.

          In the new Flickr, the share option adheres to creative commons licensing. The photographer has All Rights reserved, he has been given full attribution according to the rules and licensing structure he selected in Flickr. If he does not want his photos shared, he can select a more rigid version of intellectual property protection, and Flickr will not give me the HTML code.

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  • Nice blog! We bloggers
    can’t bear in mind that every blog/comment that we drop is consistent. That is
    why there are tips to know more about so that there will no mistakes or any
    wrong ways that you did. As a result, it should be done accordingly and properly.
    Thank you.

  • It is indeed important to prioritize now the content of the blog than having regular posts but not sought after by your target viewers. Creative people can go a long way if they just decide to persevere and write about what interests them. Thanks for sharing!

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