10 Replies to “Get Off the Highway”

  1. This is a valuable post at a time when brands are seriously discussing transferring budget and focus to social networking sites like Facebook. Or even forgoing a website for a Facebook page. How people can forget the potential downfall of NOT creating strategy that positions their site, bog or community as the end destination escapes me. Your post provides a timely reminder.

    1. Isn’t this AOL all over again? Hope you had a fantastic weekend. Thanks for your comment and your readership.

  2. Considering the internet and the interstate highway were each built in response to the Soviet launch of Sputnik, more observations should be made comparing one with the other. Your logic that a business devoting all attention to one website is no different than traveling the entire length of the highway at the same speed. Variance is important to avoid boredom and being passed.

    1. Good point. And if you don’t vary and develop, what was fresh and new becomes stale. Hope you had a great weekend, Ari.

  3. A) great post. B) My son (he’s 12) is reading over my shoulder and saw Cracker Barrel and wants to know if you like Cracker Barrel or not. He’s obesesed with Cracker Barrel ;) (and c, thanks for the link love to my post on Socialfishing!)

  4. Geoff –

    Yes, sometimes the side roads bring the most value. Speaking of getting off the highway .. do you remember the idea I told you about 2 years ago ..a social content destination for single women 40+? Finally launched it .. ironically on Valentine’s Day .. All The Single Girlfriends. We have over 20 Gf (girlfriends) who are sharing slice of life girlfriend-to-girlfriend talk. We’ll see where the road takes us .. but already it’s turned into quite an adventure!

    1. That’s fantastic news, Toby! This is what it’s all about. I love it when conversations go into a deeper, more relational bond. I am sure there will be great adventures ahead.

  5. Great points Geoff. Facebook and Twitter have their place, but they are merely diversions from where you’re really going. I had a conversation last week where the business owner was complaining about people being stuck on Facebook and never exiting to go to his site. When probed about what is different about his site than Facebook, he said he replicates all content there, making his site a wasteland for accidental visitors who find him via search. Big mistake in my opinion.

    1. No doubt! If you don’t give them something to come to your site for why would they come at all? It’s like hitting the Cracker Barrel on Main St. instead of the rest stop. Great example, Phil. Hope you are doing well.

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