•  Very interesting tool, and information about Twitter.  I wonder if these more recent revelations about Twitter will encourage more people to use it because there is less noise, or less folks, as there are less people to engage with.

    Also wonder what it’ll take to make a real dent in Facebook’s strangle hold on website visits, time spent on a site and online networking.  If any site was primed to do so, it was Twitter.

  • Good stuff, Geoff. Thanks for sharing. I have a theory about Twitter. Let’s see if you agree. My theory is that while very few people actually use Twitter  — meaning do more than sign up for an account — the people who do use it are the most vocal. Furthermore, they are a group of people whose followers look to them for advice and thought leadership on trends and the next big thing.

    I shouldn’t generalize. Of course, this does not apply to all Twitter users, especially the ones who tweet about how they just made popcorn. But overall, I think Twitter may be the long tail of social media in action — a few passionate people who then use Twitter and other channels to share the trends and information they are learning on and outside of the platform.


    • I think a lot less people pay attention to Twitter than we think.  It’s really a few communities. Urban, PR/Marketing, Silicon Valley, celebs, and new and old media producers.  Then there are eddies and lagoons of people hanging out. So I see it as a very limited social tools with specific uses for very specific communities.

      •  I agree to a point Geoff. I think Twitter is one of those services that doesn’t fit neatly into the social media ladder that was part of the Groundswell or other pyramids that have been hypothesized.

        What I’ve noticed – and I think would confirm – is that there are more readers than publishers on the service, but they are active when it comes to certain activities (especially from celebrities).

        • All of these services (timely, 14blocks, whatvs…) suffer from the same ailment. The are guessing at when people are online. But I dont care about that…

          The thing that we want to know most (and this could be just me) is when are people clicking. So if J, Geoff and Jeremy tweet my post, what I really want to know is how many actual click throughs did that bring to my blog. As far as I know, no service out there does this. Am I wrong? 

  • Thank you for sharing your insight Geoff as I am still in a learning mode as it relates to Twitter.  A great tool for the restaurant industry on the operator side of the business, but non-existent on the manufacturers (B2B) side.  Therefore I find Twitter a great tool to follow some information aggregators and learn vs. outbound.  Therefore I have to agree with J’s comment.  

  • Timing is everything when it comes to social media engagement.  It’s important to understand your audience and their online behavior.  While in some industries it may make sense to try and catch people on their lunch break M-F, in others it makes more sense to tweet at night or on the weekend.  Tools such as this one are helpful.  

  •  This has been on my mind, so I’m coming back to add my two cents. I think what is becoming apparent is that more so than any current social platform, Twitter is a broadcast medium that has increasing *real time* impact, not unlike television and radio *used* to. The engagement and conversation components lift Twitter out of the old tech rut and into a new category. It’s not what we thought it was going to be, but that’s ok, that’s the organic web and we know to value how things change and evolve.

    Facebook seems less dependent on this real time component. I never think about when people will be “on” facebook — and it seems like they’re always “on” to me anyway!  But I’m making an assumption there. I’d like to see these kinds of metrics applied across all social media platforms to see what emerges.

    • Oh, I don’t think I would call it a broadcast medium. I think it fails for 99% of people when they use it that way.


  • Pingback:Blog Posts to Read for May 26, 2011

    […] When to Tweet This post discusses a Twitter tool called 14 Blocks, which analyzes your entire following’s behavior to determine when most of them are online. CLICK HERE TO READ MORE […]

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