The Punish Geoff Fundraiser

1458939522 1ab15e6355
Image by Connie Reece

Why punish me? Well, opinionated bloggers tend to ruffle a few feathers along the way. What better way to help my good friend Mark Horvath fight homelessness through, and get a $10,000 matching grant from the Pierce Foundation than to give my “frenemies” a chance to get even!

Feel like I’ve give you too much grief about your product or content? Did I unfairly shut you down in a conversation or tell you to go pound sand? Perhaps you just think I’m a bit too snarky for my own good? Or maybe I really pissed you off!


Here are the punishments you can enact on me:

1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 12 received)

2) $47 – Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 11 received)

3) $79 – You or a designee can throw me into pool while I am wearing a suit (27 needed)

4) $161 – I have to walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” (20 needed, 8 received)

Online fundraising for The Punish Geoff Fundraiser for

NOTE: If the required amount of donations is received for any, all or a combination of these minifundraisers, I will gladly receive punishment within two days time! Any of the punishments will be videotaped! The campaign ends on August 5th. HUMILIATE ME FOREVER ON YOUTUBE! DONATE NOW AND PUT ME IN PAIN! And fight homelessness, too!

Why Homelessness

For years, I have worked on this cause. As a young man I almost became homeless myself after a dot com experience. Walking around DC, you see so many people who are ignored on the streets, tired, hungry and unloved. It is so inhumane. And with the current economy and budget environment, this has only worsened. Homelessness is on the rise.

How Exposes Homelessness

Mark Horvath’s efforts to change the general public’s paradigms on homelessness has been noted by CNN, Mashable, GOOD, YouTube and many other traditional and new media outlets. empowers homeless people to tell their own story via YouTube, Twitter and The strategy revolves around content through good storytelling, and providing real tangible actions; and a participation ethos of treating everyone with respect, doing what is right even when others don’t, and gratitude.

“The goal is to make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath. “We’re using social media to expose the pain, hardship and hopelessness that millions of people face each day.”

Each week, Horvath highlights homeless citizens stories on, and high traffic sites such as YouTube, Twitter and Facebook, proving to a global audience that while they may often be ignored, they are far from invisible. One story at a time, videos posted on deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to participating in the fight against homelessness.

Here are some of the many actions Horvath has inspired:

  • Getting a homeless veteran’s RV out of impound.
  • Starting housing programs.
  • Providing shelter for homeless citizens.
  • Provisioning homeless children with new shoes.
  • A farmer donated 40 acres of land now being used to supplement food for low income families at a public school.
  • Providing a homeless citizen with a tablet to blog.
  • Providing shelter and gifts to homeless family during Christmas

“There is far too many things to list,” said Horvath to me in an interview for my book Welcome to the Fifth Estate last year. “YouTube gave us the front page for 24 hours and over 2 million people touched homelessness who would have probably rolled down their window at an exit ramp.”