6 Ways to Right Size that Big Blogger Ego

Ever find yourself or one of your blogging friends suffering from a case of big blogger ego?

Let’s be honest, this happens much more than anyone would like to admit. When you spend all day online with thousands, tens of thousands, or even hundreds of thousands of followers, it can become easy to take everything too seriously. A false sense of importance takes hold.

Here are six easy ways to recalibrate your head based on personal experiences:

1) The Grocery Store Test

Go to your community grocery store for the weekly eats. If you don’t normally perform this household chore, go with your spouse. If anyone actually recognizes you, you probably have a right to feel like a weblebrity. More than likely, you will be just another citizen amongst citizens. And when you talk to them, tell them you’re a blogger or an Internet personality. Note their reactions. You have identified yourself to the normal world as an oddity.

2) Go to Hollywood

Walk of Fame
Image by Mot the Barber

Try telling everyone that you are an Internet star in the marketing blogosphere. Notice how impressed they are. Before you leave make sure to visit Hollywood Boulevard’s Walk of Fame. Notice your name isn’t on it.

3) Attend a Different Web Conference

Go to a conference about a different part of the web, one that is not in your community. Since you’re reading this blog, attend something not marketing related like HTML 5, Ruby on Rails, or cloud for the enterprise. See how many people recognize your name in casual networking. If it is three or more, you have arrived.

4) Have Fun at Your Own Expense

If you can’t have fun at your own expense — a little self deprecation — then you have definitely become a legend in your own mind. This is not healthy! Do it for a cause or to lighten up a room where fellow community members are a little star struck. One of the core undercurrents in Dale Carnegie’s Great Depression era books on relationship building is self deprecation. It takes a right sized ego (or false humility) to enjoy a little fun at your own expense.

5) Coach a Little League Team

Or get involved in Boy Scouts, Girl Scouts, or 4-H. Basically, get yourself around the same group of kids for a few weeks. Be present for them, and leave that phone in the car.

Hopefully, by the end of the experience, all of those children will have great respect for you and what you’ve done for them. See if any of them talk to you about blogging or the Internet (beyond talking games) through the experience, other than to find out what a blogger is. Somehow, investing time in children means more to them than a virtual career.

6) Visit the Wild

Guanicos in the Chilean Patagonia Mountains

Take a long, non internet connected visit in the wild. Notice how you become attuned to the beautiful nature? As you walk, you notice animals and birds. None of them know who you are, in fact they are more than likely afraid of you. But the sight of these beautiful creatures brings great joy to your heart. As Ralph Emerson said, “In the woods, we return to reason and faith.”

Please add your own right sizing exercise… Have a great weekend, folks!

10 Replies to “6 Ways to Right Size that Big Blogger Ego”

  1. These are fantastic suggestions. And they don’t just apply to web celebrities. If there is such a thing. Personally, I’m not even impressed by Actual celebrities. It doesn’t make sense to me. You’re famous because I saw you rub against another person on a 50 ft screen?

    I’m supposed to worship you because everyone knows you’re good at your job?

    Nah, I get geeked out by authors and people who invent stuff. Remember we did that interview and I didn’t realize you wrote Now is Gone, I just thought you had the same name, and I got all nervous? Yeah. That’s why.

    And as you can see, even that wears off. Now, I pay to have pies shoved in your face. lol GREAT VIDEO by the way.

    But yes, thanks for the grocery store tip. Next time I get full of myself (not often, but once a year my poo does not stink), that’s where I’ll go.

    1. I don’t even know if these people are good at their jobs. They are good at drawing attention to themselves.  But that doesn’t necessarily equate to subject matter expertise. 

      The idea of you in the grocery store suffering from ego is hilarious. Me, well, it’s frequent.  Hope you had a great weekend!

  2. I do this thing, when I speak to CEO groups, where I ask if they’ve read certain books. It’s to help me align my messages with the knowledge they already have. I used to be shocked at who they haven’t read (Seth Godin, David Meerman Scott) and now it’s a fun game to see if I can figure out who they have read (Steve Covey, Jim Collins). So in our little social media bubble, we all think we’re something else. But I’d add #7: If business owners don’t know who you are, get your ego in check.

    1. Jim Collins, yay! Covey, not so much.  But yeah, I walk into meetings with nonprofits, and frequently they have no idea who I am, but Beth Kanter gets more props.  She also actually gets approached at the grocery store now and then (she doesn’t like it either, I gather).  On the other hand, even if they did, why would you want to be arrogant about it?  How does that make a customer feel better?

  3. These tips are extremely beneficial. These are things that anyone can easily do to improve a blog. It seems self-evident to write what you love, to direct your content toward your community, etc. but these simple goals can often be pushed to the side in pursuit of sheer number of readers.

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  4. This tips are very helpful when considering some factors in writing. I think to write what you love is not enough. To write what you love and also people will benefit on what you are writing. And reflect it to themselves.

  5. Great ways! its like do everything in the name of blogging. Sometimes i do postings on group discussions like in social networks and i used to share my experience into the questions that was posted by someone. And then in matter of minute somebody would comment and they feel you are expert in any ways like gadgets, events etc. You may feel the “weblerity” that you have mentioned.

  6. Very nice suggestion. You don’t admire persons because they are famous or rich. We admire them because of their works and accomplishments in life. Its really great to read this post of yours. Thanks

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