Current Social Network Punditry Causing Naps

nap time
Image by LOLren

Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring?

Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced.

Interesting? Yes. Meaningful? No, not until you get to experience the show a couple of times.

The difference is that instead of several TV critics, we have tens of thousand of so-called experts offering declarations at ever opportunity. The social media marketers who claim to know how these features will impact business are just ridiculous.

Sorry. It’s laughable. Can anyone possibly know how these new features will work out before even using them? Even for just a week?

Point being, who really knows? No one.

Let’s be frank, there is no social networking revolution, no dramatic change in the way people interact online that has been caused by any of these updates. Just more options. And that’s why for those of us who use these tools to communicate professionally, the current punditry is worthy of a big long nap.


  • It’s so much easier to TALK about tools than to use them effectively to actually serve someone. It’s so much easier to have an opinion than a plan.

    Thing is, the features your car possesses don’t matter much if you don’t put some gas in it and take it out of the driveway.

  • How many of these features show up on my mobile?

    For that matter, I have new Facebook on my desktop, but not on my iPad when I log into the same exact account. IF indeed all of the pundits believe that this is SO game-changing, then why aren’t they pointing out that this ought to KILL Facebook use on the iPad?

    Oh… because they’re firing from the hip, and have no idea about which they speak.

    Okay, nothing to see here…

    • It’s so obvious to me that they don’t have real communications or executive experience when these statements and posts come out. It’s clutter.

  • As many smarter than me are fond of saying, technology is boring. The fun happens when we can innovate that technology is new and wonderful ways.

  • And the new Fall TV line-up – weaksauce so far; this is about getting the social pundits on board, to champion the next Wave, laud praise on the next, or whatever the flavor of the week is. When I see a feature I’d actually like to use, I might pay attention – otherwise, I’ll let out a dainty little zzzz during my nap. FWIW.

  • Very actual information for me! Thanks alot! 

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