• I agree with you that there is a huge failure in terms of the lack of education athletes and coaches have on the ramifications of social media. I think college athletic departments, especially, need to educate athletes on how to properly use these new tools and give clear guidelines on what is acceptable. Instead of blocking access to social media (as some teams are doing), we need to teach student athletes what to do. At the pro level, I would think most agents need to do more to educate their clients as well. As we’ve seen, one bad tweet can negatively impact an athlete or coach’s earning power. Sadly, I think we’ll see a lot more screw-ups before people start to take this stuff as seriously as they should.

  • Personally I like it. Like you say, it’s authentic. You get to see what they’re really thinking – or not thinking? :)

    I don’t think it’s necessarily a lack of education, but rather a lack of common sense. I didn’t have to be taught not to publicize naked pictures of myself online (and I’m not famous!)…somehow these guys missed the point.

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  • I never thought I would see the big windbag’s blog logo again, so thanks for reminding about how great it was. Kind of reminds me of a social media blogger who has never heard of an editor with 5K word posts :) In my opinion the real issue with these mediums is that there is no education from the leagues on what to do and what not to do. While the NFL has fines for Tweeting during or 90 min before or after game, they don’t levy fines that could be put in the don’t be a dumb ass column. 

    Education, and not the ones they were supposed to receive in college, is truly key here. Hopefully the leagues take these awful Tweets into consideration and add it to the media training that they receive. 

  • Rick Reilly has pointed out some errant tweets, always good for a laugh.. and kinda sad. From a personal side, I wish athletes would do better by their followers apologies to Mr. Barkley, to some they are role models whether they like it or not. From a business side, social media training just makes sense. You don’t have to cut out the ‘authentic’ but as some players, teams, sports struggle for audience, reconnecting to their fans socially may go a long way, if it’s done well. FWIW.

  • With college athletics having been turned into an utter joke, and kids who have no real business on a college campus being trotted in for a year or two of pretending to go to class while starring for the home team until it’s time to go pro… is it any wonder that the social media feeds of many of today’s athletes reflect a stunning lack of at least one of the following: intelligence, education, judgement, or class?

    Sorry to be all curmudgeonly, but this is a pet sore spot for me: the joke that is the NCAA and its all-but-dismissal of the “student” part of student-athletics. I’m not surprised that athletes routinely embarrass themselves via social media, but they don’t shoulder the most blame; we do as a society, for tolerating mediocrity as long as it can hit a three pointer or run a 4.4 40.

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