• Geoff, Great article….agree with the noise. Curious, how would you compare Hootsuite with Tweetdeck?

    • I don’t like HootSuite, though I have tried to use it several times over the years.

      • I second that on HootSuite. Love Tweetdeck for personal and coTweet for biz.

        • I’ve been using hootsuite for a while, seemed (at the time) it had better features than tweetdeck for biz.  I’ve heard good things about CoTweet and have not used it.

  • Now, if only there was a tool which allowed filtering based on API/platform. Imagine being able to filter out all the Klout/Foursquare/GetGlue blather. What a fine day that would be!

    • You can filter out that noise as well under the column settings under text fields. It will be the third icon at the bottom of each column.

      • Whoa. Really? This is excellent news!

        Only downside is, I don’t think I’ve used Twitter from a desktop application in the better part of a year. Maybe five, ten minutes a month on, but I can’t remember the last time I logged into ‘Deck.

        Thanks, though. I’ll check it out!

  • Not sure, Geoff. I think I already filter out the kind of hashtag noise you write about.

    Personally, I love the creative use of hashtags at the end of tweets that capture humour, self-irony, pathos, and poignancy. I welcome the sharing of soundbites from event hashtags I may opt to follow. It is far from perfect, but some inspire and spark my own synapses. 

    I don’t actively follow brands (on any of the stuff we call social media). I have always had more of an affinity with and connection to their people. 

  • an interesting post as always geoff.

    i was actually planning on developing a local “refer and recommend” service in the area in which i live whoch woudl ahve bee ndriven by use of a specific hashtag. what concerns me most is it getting abused and any yahoo pipes re-tweet of them becoming worthless, however something else concerns me.

    filtering hashtags can be very useful especially if you are looking for conversation specific to an event for example however, strengthening the signal also has some disadvantages.

    for every extra bit of data that comes your way, which is not filtered, and therefore more relevant, it needs to be processed. and that pocssing takes time and attention, and that has to come from somewhere, perhaps at the expense of some other task (s)

    • one person can only do so much. i have reached that point with social that i know realize it is too big for me to be involved or try to peruse every conversation.  good comment and thoughts!

  • You pose a good question here, Geoff. I often search for various terms that I think will be of help for community outreach. But often, something generic, like “veterans,” which I use frequently, ends up giving me a ton of irrelevant results. Therefore I still end up having to sift through the noise. Using tools (I like Hootsuite and use it all the time) does help, but I still have to do some manual control. I also find it’s hard to get people to accept a hashtag if they’re not already used to it or if it doesn’t give a specific detail

    As for your question about the proliferation of hashtags? I think they have a place when they’re for something specific (like your #give2max example above, or an event), but often people hashtag everything with no reason or purpose. Plus hashtags have become a huge part of snark. If you’re dissatisfied with something, #markitasahastag. While amusing at times, that can really screw up the attempt to find what you need. Overall, I see them being around and proving helpful and annoying/cumbersome at the same time.


  • I’m a fan of hashtags associated with events, especially if I am unable to attend.  If there’s an active twitter community in attendance I get a decent feel for what’s happening.  I will admit that depending upon the event, it can be nearly useless.  In one industry’s event I’d guess that 98% of the tweets with the event hashtag were  bullhorn announcements of, “come visit us at booth who-cares and win a whatever”.   Conversely, in another industry event (an industry I would categorize as scrappy, creative, and entrepreneurial) the hashtagged tweet stream was informative, fun, engaging, and relevant.

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