• Don’t know what to say about these lightening fast trends in communication connectivity, but feel that the landscape and architectural elements that are available will increasingly evolve at an unfathomable rate.  

  • I wonder if this would be considered true in specialty areas like LGBT blogs. All the major LGBT news blogs that I can think of are individuals (some with other jobs): Pam’s House Blend, Joe. My. God., Towleroad, etc. Or maybe the machine is just slow to adapt to this segment? With Huffpo only recently adding their LGBT channel? Perhaps a view of things to come.

    •  Interesting.  I think the LGBT media is an underdeveloped segment. Rest assured, where there is money, the niche pro blogs will come.

  • Thanks for these insights Geoff! I’m passing them on to my wife who is starting a niche culinary blog but doesn’t have a lot of time for updates.

  • To your point about entering the rat race, I think that if you need to scale to that size in order to keep your doors open, you’ve got more pressing problems, as you’re probably engaged in a race to the bottom.

    Those Captains of Industry, with their mega blogs chomping at the bit to keep competition at bay (as they tend to do in other areas), allow enough customers to slip through the cracks every day to sustain smaller, leaner outfits.

    I say, publish because you believe in what you have to say. No army of paid shills can stand against the remarkable and real. Make a difference and the market will follow.

    •  What I like most about your comment is that it is business centric not peer centric.  What matters to your business is what people need to hone in on.  Being remarkable though is a much deeper content conversation as they say. Still, great focus.

  • Trying to compete with HubSpot or the others you mentioned Geoff is an extremely difficult thing to do. They have hundreds of staff. For me it’s currently just me. Which is fine :)

    I’m carving out my niche, connecting directly with people via social media and in real life, forming relationships, sharing their content and having mine shared, and using other SEO techniques.

    I’m also taking the tactic you are – writing about my experiences with clients, my own online marketing R&D, and what I see working.

    I’ll let other people cover the news. There are enough sites that do that anyhow :P

    •  Being a reporter is a losing proposition as you say. It’s the rural paper vs. the NY Times. Being a columnist is a different thing altogether.  Happy to be a columnist.  Thanks for sharing your insights, Robert!

  • I’d challenge folks to ask themselves this question: Does your business really NEED to be the next Hubspot? Probably not. Posting 1-3 articles a week is typically all busy professionals can handle reading anyway. Make those posts kick butt, as you suggest Geoff, and you can still win business.

    It’s not really a numbers game. I’ve seen if you can talk specifically to what people in your industry and to what people who work with you need to hear, you can still compete and win business. 

    •  I agree.  We hear too much formula, and not enough business perspective when the frequency conversation comes up.  Walk a mile in the entrepreneur’s shoes and see where you end up, I say!

  • I am managing the blog for our company, Wood Street. We are a small web design and development firm so our resources are limited. I guess for me I try to do the same type of thing you describe here. I try to post when I think it will provide value to my clients and potential clients. I think if all I did was blog I might post more but then again some bloggers that post daily start to add less value. I read tons of blogs in our industry. Some are great (the ones you mention here are definitely on that list) and some start to water down their message in an effort to feed the monster. The world is always going to need boutique operations. It’s where the real creativity comes from in my mind. Machines lack soul.

  • Just because your blog isn’t at the top of it’s industry or niche doesn’t mean it doesn’t add value for yourself or others. In the end I think we often worry too much about the numbers instead of the actual impact. If your goal is to write a blog to teach others what you’ve learned and to improve your own writing, then you don’t need to worry about competing with the Mashable and HubSpot’s of the world. 

  • “Make your outcomes relevant to your business, and you can win. Make them a rat race with everyone else in your sector, and you’re likely to lose.” This is where the rubber hits the road; like you said most of us are trying to work, do other jobs so we don’t have the time to race the other rats. 

    That said – if you can’t beat ’em, join ’em. Not only can you accept guest posts, you can write some for the content machine sites that get the traffic, eyeballs, RTs. I’ve seen a few bloggers do that, exchange guest posts to build audience.I’m less after ‘popularity,’ but I’d also be lying if I said I didn’t want to be read. I absolutely do want readers, audience, reach, smart growth. I also have to go about it my way, my own time.. figuring it out as I go. FWIW.

  • I think blogging has to be a passion. For me, I wish I could retire and just live off my blog.  We post every day, but most of those posts are by regular guest columnists, each bringing a unique perspective which makes the whole a much bigger thing than the sum of its parts.  My own posts are mostly shares of other interesting things I’ve seen or heard or viewed across the blogosphere.  Whatever I’m doing seems to be working from an audience-building perspective, as the blog keeps growing and growing.  But at the core of it is just me and my passion for the art. :)

  • I like the ideas expressed in this post and comment thread. I stopped blogging 18 months ago but have recently been thinking about firing up the old wordpress again. Because yes, Phil Gerbyshak, I don’t need to be a publishing powerhouse. There is such power in simply serving those you know. Thanks, Geoff, for giving it such a powerful frame. 

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