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    […] == "undefined"){ addthis_share = [];}Geoff Livingston was blogging this morning about building out strategy using mind maps and storyboarding, and I mentioned that mind maps are an incredible way to get any project up and running. […]

  • I love this, Geoff! Has me thinking about some of the stuff I’m doing with both non-profit and for-profit clients. Thanks for getting the gears turning. 

    I particularly love the emphasis on end results and KPIs and not just the typical social media metrics. That’s a battle I have to fight every day. I know that deep down small business owners want that end result, but they hold fast to that temptation to obsess over social media numbers, without connecting the dots. 

    This post will help. 

    • Thanks, Ken!  Delivering actionable posts means something to me.  I’m glad to hear I met the goal!

      KPIs versus the Like/RT is a big deal!

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    […] Rethinking Strategy through Storyboards and Cognitive Maps- Geoff writes about the benefits of taking a concept from objective to storyboard to cognitive process, using a restaurant as an example. […]

  • This is really helpful. Walking us through an example really makes the ideas of storyboarding and cognitive mapping clear. I know I will refer back to this post. Thanks.

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