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  • Might it also be that different native Apps give Facebook more opportunities to inject ads, and in the process bypass the challenges of fragmentation in mobile screens/sizes/browsers?

  • Guess they are following something┬ásimilar┬áto what Google did as it gained mass amounts of money – broadened its range of products…can remember when they were just a search engine…then they started to spread their wings into multiple different angles – youtube, etc etc All about getting the brand into as many places as possible. Nice read.

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