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  • Did you ever see this book?

    http://www.amazon.com/Integrated-Direct-Marketing-Ernan-Roman/dp/0844233498

    Integrated Direct Marketing 

    One of the first book I got in 1996 when I joined fedex !

  • Whoa. It’s like we were of one mind today. That’s kind of scary, actually.

    • Ha! Yeah, I saw the Musashi post. Surprised it doesn’t happen more often give the past few months.
      Getting meta on sympatico, I actually drafted this two+ weeks ago to coincide withe the Toby interview, but you published Walk, Run, Fly a day before it was supposed to go. They were too similar so I held it.
      Too funny!

  • Yes it is amazing there are not more conversations around all the separate tea parties happening in marketing.  I am thinking of the Mad Hatter now bbbwwwaaahh ( I know he will find a way to use him and the Queen of Hearts – send me a check Geoff)

    •  What cracks me up about the tea parties is how everyone tries to own a piece of social. Ummm.

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  • I’m a recent graduate (2009), and Integrated Marketing Communications was the main takeaway from my time in school. We were told that all channels should co-exist to support a central goal. But the disconnect between what we were taught, and what I’ve seen in practice, is mind blowing. The well-oiled machine is more of a broken system of isolated cogs.

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