18 Replies to “The Big Facebook Screw”

  1. I left Facebook in the dust. Its an inferior platform full of content I don’t care about. Twitter still rocks for me and G+ is definitely the new hotness, giving me a level of control I had only dreamed about before.

  2. Geoff, you left out one other piece that can’t yet be proven, but it is documented.

    For the last month or so, I am getting load errors when accessing the mobile site. About 40-50% of the time, links just break and I have to keep pressing “Try Again.” Others are seeing this as well.

    The conspiracy nut in me believes this is a case of Facebook trying to drive mobile web users to the official Apps — where, coincidentally — Facebook would have much greater control of establishing and maintaining an ad presence. With over half of pageviews coming from mobile devices, that’s some serious monetization… but m.facebook.com has to disappear first.

    1. @ikepigott:disqus my rub with that is that I can’t upload images unless I want to do it 3X and many times even then, they don’t show up. 

    2. Definitely a ton of errors.  I’m getting notifications of friends when they update their status — that isn’t connected to me — and that I might read later in my news stream but don’t need immediate attention. 

      One friend, a girl in the UK, wrote something like “in a skanky mood.”  I got a notification and about jumped out of my seat.  Why am I getting this?

      Turns out — two things:  1) I think “skanky” in the UK means something like being in a foul mood and 2) I should have never been notified of the status update. But because these two events happened together, I stopped what I was doing to figure out what the heck was going on.  

      Turns out, nothing. 

  3. Geoff I think they are evil and strategic, they knew exactly what they were doing and when we questioned it – folks served us up that lame -it’s free who can complain?  Well, anyone with a morsel of a critical thinking brain, that is who.

    We have so many wannabe’s drinking and spewing the FB koolaid it has become an orgy for the noodle brains.

    Now like any smart General in the art of war – how do we want to find ways to turn the game around?  Is it possible?  

    HAHA you thought you had questions…

    1. Agreed, they were very intentional about this.. Personally, I am doing my best to distribute my presence across several networks.  The less exposed on one networks, the more likely one can survive change. That being said, we all have to live with Timeline it seems for a while.

  4. @Geoffliving:twitter While I agree with you for the most part, Screw #1 is not an entire death sentence. Sure the new Timeline had us all getting ready to take another one on the chin and ads do help manipulate it, but what often goes missed is that there are chinks in Timeline’s armor – Images. For some reason, they slip through and allow brands to get in front of their base. 

    A lot of brands don’t have the resources to get there which is what helps the ad model. For folks without the budgets, it is about building out a good content plan that includes imagery – which I think will only be more important with Color and Instagram.

    While I like to think of it as a pivot, I, like you, am tired of the dance at times, but do see the benefit of having a good content calendar that is reaching 8-10% of a base when posted. 

    To help ad to the gripes on your list of #1, the penalty for sending ads off-platform and the devaluing of tabs. 

    1.  I find Timeline can be rocked with images, too. It’s the heart of beating the system. Of course, that changes the entire content creation paradigm for most people, and PR folks are going to be hurting with just words…

      1. Glad I pivoted away from that field. Words are great but images are what ties things to memory and emotional bonds, which is what we’re all looking to do at the end of the day. 

  5. I said this about a year ago maybe when i blogged regarding Brand pages in general. Facebook never wanted these to work. They never could work. It was always about the ad buy. Which dont work either.

    When I rip on brands for believing in Facebook above and beyond what it really offers I do simple analysis. I have a disagreement with some folks like Scott Monty who would rather have 10,000 engaged fans on Facebook than 50mil who half pay attention to TV ads. When WildfireAPP brags about a Facebook/ComScore study using Skittles as a case study. Who has 22mil fans but only 2k-4k per day actually Liking a Post, Posting themselves or Commenting.

    And guess what. That is the good news. Imagine is 22mil Skittles or 4 million Ford Mustang fans all commented and liked and asked questions of the brand. You can’t respond to that. You would need 10,000 employees to respond to 4 million actions on your page. ask Scott Monty if Ford wants to hire 10,000 workers so fans get personal engagement.

    Hell even radian 6 couldn’t handle 4 million actions on a your page and spit out anything you can truly use.

    I just think we have to remember facebook isn’t going to be here forever and get over it. It will be here…but so is AOL, Yahoo, EBay, Priceline etc brands that at one time owned the internet.

  6. This seems a bit dark. I understand frustration, but Facebook is doing what it must to grow its business.

    FB is in a difficult spot. Adoption will crest (it’s nearly 1 billion users now, how much farther can it go?) and it will face the law of large numbers, turning it from a (young) growth stock to a (awkwardly young) cash cow. No one wants to invest in a company that can’t make more money next year. FB has big risks ahead:

    + It hasn’t figured out how to make money from mobile, and that’s where consumers are headed.
    + It has increased ads on its pages from 3 per page to 7, potentially annoying users and diminishing ad results
    + It has tried to defend its photo utility, a key switching cost, by buying Instagram, but there’s nothing stopping young mothers from finding another mobile service that has more utility
    + It keeps pushing less privacy, and each further step annoys users more.

    So Facebook is milking the cow. In my view FB is cresting the top of the web hill, cashing in now, and facing a potential steep slope down into the mobile valley.

    I understand why it’s doing this.

    I’m also not an investor in FB’s stock.

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