• This fits in nicely with my post for tomorrow, so you’ll get a link. Also, if we’re gonna get in a rap war, I’m glad you and I are both East Coast…

    • That’s right, brother. NY rap was always better than that West Coast junk anyway. Don’t Sweat the Technique.

  • Break rules. Build…but more importantly, maintain relationships. Listen to yourself/your heart FAR more than you listen to the “wisdom” of “experts. And finally, all you need is more Cheers! Kaarina

    • Truthfully. May as well respect that we are differing in approach, but if the result works and they aren’t unethical, why not…

  • I spent three hours yesterday talking about marketing to a group of visual artists. I kept repeating how it’s about people and conversations, and to keep everything you do aligned with who you are (professionally) and with your customers.

    The idea of alignment would work just as well for a big company, but business speak would make this group glaze over. And some techniques recommended by the experts just don’t fit.

    There’s no one right solution for everybody. You use the tools; you aren’t ruled by them.

    • I am so glad I don’t listen well to experts, and am inclined to question them. Otherwise, I would be a very boring and much less successful chap.

      I really think social media marketing does come down to your core people. Who are they and what are they doing? How do you fit in? It always starts there.

  • OMG I love this line –> “We’re like rappers dismissing each other with our hard core lyrics.” So true!! The way I think of it is, just like some people like choc ice cream and others like vanilla and they have their “reasons” for liking it, it’s still ice cream!

    People are always are going to have different views and it’s not a matter of whose wrong or right, but what works for YOU. Have the conviction to try different things and evaluate what works in your business, and do more of what works and less of what doesn’t. Simple. ;-)

    My truth with social media? The more I stop thinking about myself and think of others, the more I draw others in. Hmm, interesting how that works. The trick is to practice!! We are ego-driven human beings … not always easy to do this. :)

    • I love this, and that’s why when we pay attention to others, they love us. Because everyone is so used to people talking about themselves!!!

      Hope you are doing well, Michele. I know the area was hit real bad by Sandy.

    • Agree – the more you invest into it with the mentality of sharing and bringing value to others the more you will get out of it

  • It takes time to build confidence in this space. Learning that one size does not fit all is an important lesson I have learned here let alone in my own industry.

    I like the reference to breaking down the silos and opening yourself up to varied viewpoints. For me that’s the only way forward.

    • I just think limitations always bind people. Yes, we shouldn’t spam, etc., but it is a new and evolving media form after all. Let’s see how we can continue to innovate.

  • Here is the money quote for me “Yet without understanding that online communities revolve around a foundation of relationships, social media marketing conversations seem to devolve into rules proclamations and debates.” – this is basis of building a great digital footprint

  • Love the quote, “Social is inherently relational.” How we treat one another in the space will lead to results; ROI driven, or otherwise.

    We tell our kids to be kind to one another. We need to do the same as adults in the social world.

  • My favorite part: rules don’t mean anything unless you want to be some second-rate clone of some self-proclaimed “expert”. I think we all naturally want rules, or else we feel like we’re sort of ungrounded and not sure if we’re doing things “right”. But the best we can hope for is guidance and to your point – what’s worked for someone else, even though that may not work for us. Part of the challenge of social is that you can’t really measure the value of a relationship in a way that makes the CEO happy, the same way you can measure the cash value of a purchase using a direct mail promo code for example. We play games with ROI and set up elaborate ways to measure return but it’s a bit more ethereal when you’re dealing with people. Loyalty and advocacy is worth more than a click and a purchase even though you can’t compare those on paper.

  • Thanks so much for this, Geoff. As one of the very first players in this game, I’ve often found myself at odds with newly popular pundits and their “rules”. The advice I always give my clients is simple: “Let’s do what works.” And while my extensive experience may give us a good starting point, what’s worked for other clients may not be what works best for you. What’s worked in the past may not work in the present, and vice-versa.

    Case in point… I know pretty much everyone in social media hates Twitter auto-DMs. My contention, though, is that the problem is not with the automation, per se, but with bad content, so I first analyzed all the ones I had received and then did some testing of my own.

    Guess what? It *worked*. I saw more than a 200% increase in engagement from new followers with my auto-DM. Only one person unfollowed me and/or had anything negative to say about it — a self-appointed social media expert with a whopping year of experience under her belt.

    Ultimately, I had to give it up. Why? Not because it wasn’t working, but because I was getting so many follows per day at one point that I was hitting my limit for DMs and then wasn’t able to use it for personal messages.

    Listen to experts for ideas. But any good marketer should know to test, measure, refine, test again.

  • Oh, and Chris B and Gary V can suck my…

    Just kidding. ;-)

  • Pingback:The Three Things Marketers Keep Forgetting About Facebook

    […] is a name and a face behind each number. As Geoff Livingston put it in his introduction to the book The Naked Truth of Social Media, relationships matter the most: Another core truth that spoke to me was the need to consider social […]

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