What IFTTT Teaches Us About Automation


I like IFTTT; the lesson (and value) clearly offered by the site is the need to simplify our online lives.

As you may already know, IFTTT’s basic algorithmic building blocks allows people to build an easier social network life through automation in the form of “recipes”.

There are too many social network and tool options to be present everywhere.

The continuing fracture of social networks creates the need for bandaid solutions like IFTTT. Perhaps automated dashboards like Hootsuite, Radian6 and others offer the right solution.

But sooner or later the peanut butter won’t spread any further. Companies and solopreneurs alike will find that they have to make choices.

Automation tools can help delay those choices and allow us to maintain more outposts, but the capacity issue is still a problem that needs resolution.

With the evolution and creation of more input devices and additional wireless access becoming available, I only see more media choices occurring, not less. It’s not like the networks and tools are making it easier to work together, either. Facebook, Google, LinkedIn, Pinterest and Twitter are clearly in an entrenched battle.

Can automation empower us to be everywhere simultaneously? And if it can’t, does that mean we have to make the peanut butter go even further?

Every business person needs to prioritize their social choices and invest accordingly. It comes down to really understanding the social business drivers that matter to your strategy.It always makes sense to focus and double down on the areas that produce

I blogged last year about making a conscious choice to abandon Facebook as a marketing outpost in favor of Twitter, Triberr, LinkedIn and Google+. The decision was implemented over the fall prior to the post. My motive was in the spirit of focusing on where I thought this blog really needed to be marketed.

The following picture shows you what happened to my traffic int he months prior and after.


The point is make smart choices. What do you think about the continuing problem of too many channels?