Strap in, this is going to be a bit of a random wild post. All of the mentioned topics were notable but not worth full blog posts so you’re getting a bit of a mash-up.
1) Lists Don’t Matter Until You’re On One
Most folks claim that lists don’t matter until they are on one. Then the lording of mightiness ensues, humblebrags and the posts of “how you, too, can be part of x influencer (or whatever) list.”
Here is the truth. If lists didn’t matter people wouldn’t talk about them, good or bad. Do you talk about lists? Of course, this doesn’t apply if you are one of the top-ranked guitarists of all time.
2) Jason Werth is the Dude
For those that don’t follow baseball, Jason Werth is the wild bearded zen leader of the Washington Nationals. Watch him speak, and you’ll be struck by his calm manner, matter of fact comment, and his slang/poor English, all of which reminds of The Dude. That’s right, The Big Lebowski. Go ahead and make your own determination.
3) What Did That Get You?
A few years ago I won the top Twitter personality in DC according to a Washington Post poll (see #1 above), and called my Dad to tell him. He said, “That’s great, Geoff. What did that get you?” I still don’t know.
4) Be Visual
We’re working on our website and trying to develop something new that will really stand out. It occurs to me if we really are in a visual media era, then we cannot talk about visual, per say. We need to be visual. Practicing vs preaching.
5) Doubling Down on DC
There was a lot of great feedback about last week’s Capitol Communicator announcement that in addition to my building Tenacity5, I am supporting their team as a media strategist. Phil and Paul have done a great job with the product and the Summits. It’s an honor, and rather than blog here and create entities to help the local community this seemed like an easier path. More than 80% of Tenacity5’s business is in the DC area, so it only made sense to double down.
6) If No One Takes Responsibility Everyone Loses
There is plenty of blame going around these days for wrong conversations and content. But if no one takes responsibility for their own actions and participation, then the only winner is Anonymous. That dastardly crowd-sourced villain does everything today. And the cycle of wrongness continues.
I wrote two Facebook posts last month, one on LinkedIn becoming spammy, the other on real-time marketing off of Robin Williams death. Both were complaints, distractions and wasted my (and others’) time. They reminded me that energy and time spent on negative issues that don’t really impact me is energy and time lost. Plus such actions lead to a lack of mindfulness in speech, something I continue to work on.
8) The Super Moon
The final Super Moon of the year is next week and I will be in Cleveland for Content Marketing World. I wonder what I will miss during that two hour window when I am photographing the moon as it rises over Cleveland.
That’s it really. I have a couple more, but will save them for another round some other day.
Care to comment? Or, what’s going on with you?