Sometimes you have to do things because they are right, even though you don’t want to. I yielded to staff pressure last week, and committed resources to doing more with our Tenacity5 Media social media accounts. We have to eat our own dog food here.
Why not engage in social before now? I honestly felt doing the client work was more important given how small the company is (three people currently).
Plus I have developed a bad attitude towards social media boutiques — all talk and no experience. So I didn’t want to have the company grouped within a category I consider to be increasingly marginalized by the bad.
But good marketing is good marketing. Quality marketing includes social as part of the overall strategy today, I don’t care what kind of business you have. That doesn’t necessitate an over reliance on a medium, but you can’t avoid it anymore.
A parallel can be drawn to blogging in the 2015 era. Just like I wouldn’t over rely on a blog today, I still think blogging is part of the mix. So I blog once a week just to eat my own dog food. It’s the right thing to do.
Walk the Talk
It’s really hard to take someone’s opinion about visual communications seriously if they don’t practice those same views. That is apparent every time I read a social media blogger’s text-heavy post about visual media (see paragraph 2).
Many people wag their fingers at what everyone else is doing wrong, and opine about the way things should be. This is easy to do. It is the path of the pundit.
But sooner or later, you have to stand on your own efforts. It’s one thing to engage in criticism, it’s another thing to become a demonstrative example. One creates attention, the other builds reputation.
We’ve got to eat our own dog food at Tenacity5, and that starts with me.
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