• Great perspective, Geoff. New technology but timeless truth: great content will always drive success.

  • “Maybe you do like Mediterranean Donkeys, and I just made an ass out of myself with this post.”

    What you did there. I see it.

    You’re absolutely right. The bottom line is that whatever is being broadcast MUST have a purpose and engage the audience. There’s a reason I haven’t Meerkat’d or Periscoped anything yet. My daughter swinging in the backyard or me cooking dinner isn’t something I deem interesting enough. I think there’s lots of cool uses, but it all comes back to delivering stuff that people want to see/read/watch/consume.

    • LOL, I was wondering if someone would actually pick up on that. Yeah, you hit it, and it’s not that your kid’s activities aren’t interesting, in a contextual sense they are, and to a limited group of folks it may be interesting. I think the issue comes with sending this stuff to mass followings without any filter. And even if people could select who received the videos, would 90% of users actually use it?

      • Probably not, but I’m not a big celebrity. It could make for interesting chat sessions, but the most common thing I’ve seen (and I’ve not watched a lot yet) is the AMA format. Which is fine, but I find to be pretty arrogant for the majority of people. I think the medium itself is viable, it’s just a matter of how it sorts itself out.

  • You nailed it, context is key. (And well done with the donkey bit.) I do think there’s some interesting positives for storytelling potential that will be discovered and shared. Of course, along with those positive examples will be some (more?) negative aspects such as copyright infringements of live events/shows and other likely pitfalls and mishaps as with any communication medium. BRB, I’m going to go watch that cherry blossoms live feed :)

  • The opportunity for creating MORE of EVERYTHING is the greatest it’s ever been. And I think it’s put a premium on the skill of knowing when to say less or (OMG!) nothing.

    How many brands do we know that love to weigh in on everything in the news (good news, bad news and even innocuous news like a more diverse set of emojis )? It’s their attempt at being relevant. But far too many brands and people stop to think beyond the challenge of relevancy/context. This skill is almost a new form of curation in many ways. And think of this skill’s potential.

    It reminds me of the home movies I had converted to mp4 recently. I got to see snippets of me and my family in 1974, 1976 and 1980. It’s maybe 40 minutes of footage – without sound – spanning 6 years. And at the end of it, all I wanted was MORE. It’s because of the nature of home movies. Before video tape and vcrs, you were limited to flashes of memories, not simulcasts of them. And they’re a lot more interesting to watch as a result — even without sound.

    So perhaps a way to articulate this is that we need folks who can use the always on technologies we have now to choose a better selection of content…not simply more of it.

  • Pingback:Some More Thoughts on Using Periscope/Meerkat | Geoff Livingston's Blog

    […] and Meerkat are all the rage. Like Robert Scoble I still think these services will create many bad videos. But at the same time, I’d be a fool if I denied that some brands like GE are already using […]

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