Our keynote this year is author Mark W. Schaefer, who just released The Content Code, which highlights how the marketing world has gone mad. In his new book, Mark challenges communicators to break through information density by thinking about audiences in a new way
This year’s xPotomac returns to the Georgetown University Campus, but will be held at the Healey Family Student Center, which includes an in-building parking garage. Special thanks to our event host and sponsor the Communications Culture and Technology program. Shana Glickfield, cofounder of the Beekeeper Group, will again emcee xPotomac.
The remaining three sessions and their speakers have been selected:
It’s a data driven world, but you still need creative free thinking to succeed. Senior Vice President for Social@Ogilvy Kathy Baird will discuss some lessons she learned at the Burning Man festival as they apply to digital communications.
Next up, Gannett’s Director of Social Media and Engagement Jodi Gersh and Assistant Managing Editor, Video for the Washington Business Journal Jen Nycz-Conner will discuss how digital media continues to impact the way news is developed and shared.
The first millennials are now 35 years old and taking over executive leadership positions. How does the new digital-savvy leadership impact workplace culture. DC-based authors Jamie Notter and Maddie Grant will discuss the concepts discussed in their new book, When Millennials Take Over.
After our lunch break, crisis communications expert and Commcore Consulting Founder Andy Gilman will join xPotomac cofounders Shonali Burke and Geoff Livingston for a digital crisis communications bootcamp. Help resolve a digital crisis live! For those that don’t know Andy, he has counseled clients for 60 Minutes appearances, Congressional hearings, and most notably provided counsel to Johnson & Johnson during the Tylenol 1 crisis and the Government of Canada for the SARS Outbreak.
Register today for xPotomac 15 today! A version of this post also ran on the xPotomac site.