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  • Pingback:The Week in Social from Union Metrics #164 - TweetReach Blog at TweetReach Blog

    […] works both for and against brands in the midst of a social crisis, as Andy Gilman elaborates in How Social Media Changes Crisis Communications, an interview with Geoff […]

  • “The Internet is just a vehicle. It really starts with who you are as an organization.” A not oft-heard perspective, but it is so, so true. At the end of the day, the success of crisis communications are all about who we are and how we react. There is no “right channel” or “right timing.” There is only genuine expression – whatever that looks like to your brand is up to you.

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