You’ll probably notice a new simple blog design on the site. The revised geofflivingston.com reflects a greater focus on photography, and less on books and writing as a whole.
This reflects an anticipated larger strategic shift with my own activities online in 2016. Next year will bring a professional change. With it will come a reduced focus on marketing personal consulting services. I will reveal more when I can.
As a result, at some point during the next year I anticipate letting myself off the hook for a weekly post, and will simply blog when I have something to say. I know people like to interpret these things and go off and write posts about bloggers quitting and riding off into the sunset. This is not that. It is not a resignation, nor the end. Instead, it represents a maturation and an evolution.
There are two drivers behind this change.
The aforementioned personal change will likely push any personal blogging to other venues, a corporate site, my Huffington Post blog, and/or my LinkedIn blog. If I am not marketing, building personal influence, or trying to prove my worth as an individual blogger for some other reason, then weekly blogging is a habit.
There are a variety of reasons for that habit, from maintaining a consistent presence to making sure my writing skills don’t get rusty. The truth is I will be writing, again probably elsewhere. So the only reasons to continue are to build personal influence, which frankly doesn’t interest me very much.
Keep in mind, this is not a new game for me. I don’t see much value from getting free Doritos, conference passes, and movie tickets because I am an “influencer.”
When blogging here does become something I do on my own time, it becomes a time eater, a hobby. My top two concerns will be my child and my professional activities. And I have another hobby which actually produces a dollar now and then, one that I find is less time consuming and more enjoyable, at least right now: Photography.
After regular periodic blogging for so long (see below), it is time for geofflivingston.com to become a true personal blog. That means only publishing when I care enough to write something. Writing when I have something to say effectively right sizes personal blogging to where it belongs.
I’ve Been Around Too Long
In April, I will celebrate/mourn 10 years of blogging. I have used blogs to weigh in on industry issues, market my services, help causes, and in the latter few years, add my voice to societal matters.
In the end, writers write. While I may be a marketer and a photographer, my core skill remains writing.
My experiences blogging and marketing over the past ten years have taught me one thing: A blog is just a means of publishing, nothing more, nothing less. It is an online Gutenberg press that allows people to comment on and share posted media. It’s always been that way. How marketers use or abuse the form is up to them.
My words will still have a venue if I need it. And if I am still active on social channels — and I will be — then my friends and community will still welcome those words, infrequent or not.
So blog I will. When I want to. I guess that’s what happens when you become a cranky old blogger ;)