Several folks have asked what I am doing now on the professional front in the post Tenacity5 era. I am focusing on independent consulting and photography in 2016.
Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. Give them what they want as they say, and it is something I feel very comfortable doing. I will say that I am being a bit more selective about clients as it is just me, specifically no ongoing community management accounts or the like.
This also means I will not build a new agency or a larger marketing company. Part of my reasoning to end Tenacity5 was that I did not want to invest the energy into starting a new company anymore. That remains as true now as it did six months ago. However, I am keeping the Tenacity5 site up to describe the services I am offering, but have deleted the primary Tenacity5 social media properties.
What About the Photography?
On the photography front, I am getting hired more frequently as a pro photographer, which is awesome! In fact I have three jobs this week alone, which is pretty cool. Overall, photography makes up about 10-15% of my current income, and for that I am grateful.
However, the fine art and landscape photography, while certainly a driver of social media engagement, is not producing great amounts of revenue. I believe this is in part due to distribution.
Combined, the photography is not enough to earn a living. I am exploring some possible gallery and distribution methods, but none of these will be a quick fix. Even if I am able to get my own space, I don’t anticipate that photography will become my primary business. Things could change, you never know, but for now it’s a nice secondary revenue stream.
If you want to help with my photography business you can buy or license a photo, or you can hire me to perform work for your business or custom portrait shots. I am referring personal events to my friend Camille Catherine.
What About a Job?
I did conduct a job search for several months, and while there were some near misses, things have not worked out. Some of the experiences reminded me of why I left corporate America 10 years ago. Perhaps that’s a good thing.
Rather than continue the search, I have stopped looking completely. There will be no commute for me. Instead, I am taking the aforementioned consulting and photography route. I am able to do this thanks to my wife Caitlin, who successfully rejoined the government contracting community this past October.
That does not mean I won’t take a job or won’t listen to opportunities, but it is no longer a direction I am actively seeking.
I do want to thank everyone who inquired about what’s going on. You are good friends.
Keep taking steps in the direction of your dreams :) Whatever you do will be right for you.
One can only hope.
Good luck, Geoff. I’ll keep my eyes open for opportunities for your incredible mind.
Thank you, Ben. I really appreciate your support.
Geoff – you’re an inspiration and one hell of a photographer. Congratulations, and thank-you, as always, for your leadership into new realms of possibilities for good people and causes, alike.
Very kind of you, thank you, Marcia!
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