Featuring Photography as a Primary Content Element

When launching a digital content marketing project, I often feature photography as a primary storytelling tactic. Optimal content in a smartphone world requires visual media. It’s the old adage, “Show me, don’t tell me.” Marketing copy bores people. Smart brands delight their customers with more than just a need/solution pitch so that customers notice them. …

Real People Affected by the Shutdown

Last week Kirth Bobb and I published our Shutdown Stories Project.  The project was well received by local and national media, with coverage provided by WUSA-9, Nikon Rumors, PetaPixel and Exposed DC. As the Shutdown continues, we’re continuing to look at continuing our photographic documentation of the ongoing crisis. Our concern for our family, neighbors, and …

The Shutdown Stories Project

The federal shutdown affects the entire region Washington, DC region, hurting our neighbors, friends, and families. Without our federal workforce, local services suffer, national air travel becomes difficult, and our Smithsonian museums and national parks close. Federal workers have become unwilling pawns. Perhaps most dehumanizing the media and certain politicians relegate these great individuals as …

Focusing on the Your Shot Community in 2019

The Internet offers photographers many options, perhaps too many options, to share their works. With so many choices, I participate in the networks I focus on networks that deliver value, whether from a marketing or a creative development perspective. I find myself posting more frequently in National Geographic’s Your Shot Community, and plan to continue …